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Osvaldo Veiga

@osvaldoveiga

Message

I drive profitable paid media growth through performance optimization, tracking, and analytics.

Brazil

Message

I've managed paid media growth for Evestar's e-commerce clients with more than $1M in monthly ad spend, owning acquisition, retargeting, budget pacing, and daily optimization against ROAS, CPA, and margin targets.

Previously at Flare Digital, I built and optimized Meta Ads and Google Ads campaigns for dental practices while managing CRM operations, landing pages, lead routing, and a $300K+ monthly media portfolio. I turn campaign performance into clear creative direction, testing priorities, and conversion-flow improvements.

My background also includes data analysis at Bradesco Seguros, where I built tracking architectures, dashboards, and actionable KPI narratives using Google Tag Manager, Looker Studio, and Power BI. Across Agência F2F and DRIVEN.CX, I've led full-funnel media, measurement, reporting, and SEO initiatives for e-commerce, B2B, and lead-generation businesses.

Experience

Work history, roles, and key accomplishments

Media Buyer

Evestar

Oct 2024 - Jul 2026 (1 year 9 months)

Owned paid media execution and growth for e-commerce clients with $1M+ in monthly ad spend, managing budgets, pacing, and performance across acquisition and retargeting. Partnered closely with the creative team to translate performance insights into clear creative direction.

Paid Media Budget Management ROAS CPA Retargeting Campaign Optimization Creative Direction Ecommerce

Media Buyer

Flare Digital

Nov 2022 - Oct 2024 (1 year 11 months)

Managed CRM operations and landing pages for dental practice clients, ensuring lead capture, routing, and follow-up workflows supported revenue-focused acquisition goals. Built, launched, and optimized campaigns across Meta Ads and Google Ads, running continuous testing on targeting, creatives, offers, and landing page performance.

CRM Landing Pages Meta Ads Google Ads A B Testing Lead Generation Pacing KPI Alignment

SEO Analyst

DRIVEN.CX

Dec 2020 - Nov 2022 (1 year 11 months)

Owned on-page and off-page SEO initiatives to improve search visibility, traffic quality, and organic revenue. Conducted keyword research, content optimization, and technical recommendations while supporting link-building and authority growth initiatives.

SEO Keyword Research Content Optimization Link Building Google Analytics Reporting Inbound Marketing

Data Analyst

Bradesco Seguros

Dec 2020 - Nov 2022 (1 year 11 months)

Wrote tagging specs and led developer follow-ups to ensure clean, reliable tracking across sites and funnels. Built and maintained full tracking architectures in Google Tag Manager, and designed decision-ready dashboards in Looker Studio and Power BI.

Google Tag Manager Looker Power BI Microsoft Clarity Data Analysis Dashboarding Tagging Conversion Tracking

Media Buyer

Agência F2F

Jan 2015 - Dec 2020 (5 years 11 months)

Managed paid media end-to-end across e-commerce, B2B, and lead generation, owning strategy, execution, and optimization across Google Ads, Meta Ads, and additional paid channels. Planned and allocated budgets across acquisition and retargeting, managing up to $500K/month in spend.