osama khan
@osamakhan8
I grow Google Play apps through ASO, user acquisition, analytics, and monetization optimization.
What I'm looking for
At AMEX HUB, I improve Google Play app growth through keyword research, localized metadata, competitor analysis, and store listing experiments.
I collaborate with performance marketing on Google App Campaigns and Facebook Ads, using install trends, attribution data, and funnel insights to improve targeting, creatives, onboarding, retention, and ROI. I also use Firebase Funnels, Play Console, and attribution tools to turn user behavior into clear growth actions.
I monitor ratings, reviews, Android Vitals, ANR and crash data, and release workflows to help improve app health and user experience.
I'm passionate about mobile app trends and continuously learning how to drive downloads, revenue, and long-term growth through smarter monetization, subscriptions, pricing, paywalls, and product improvements.
Experience
Work history, roles, and key accomplishments
ASO & App Growth Strategist
AMEX HUB
Sep 2024 - Present (1 year 11 months)
Conducted ASO and metadata optimization, including keyword research, competitor analysis, and A/B testing to improve app discoverability and conversion rates. Collaborated with performance marketing on UA campaigns and used analytics tools to drive growth and retention.
Education
Degrees, certifications, and relevant coursework
University of the Punjab
Bachelor's Degree, General Studies
Pursued a Bachelor's degree at the University of the Punjab.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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