Open to opportunities

Talha Warind

@talhawarind

Message

I drive app and growth marketing with data-led CRM, experiments, and automation.

Pakistan

Message

What I'm looking for

I’m looking for a growth/CRM role where I can lead app lifecycle strategy, run rigorous A/B testing, and use automation (CRM, analytics, content workflows) to drive measurable acquisition, retention, and revenue—ideally with room to own roadmaps.

I’m an app and growth marketing leader focused on performance marketing, lifecycle/CRM, and experimentation to grow acquisition, retention, and revenue. Most recently, I’ve been leading global digital campaigns for the P&G Pampers Club App, managing targeting for 15 mn+ parents and optimizing promotions across multiple markets.

In my roles across Daraz (Alibaba) and MSE Technologies, I’ve owned end-to-end growth strategy, budget planning, and ROI modeling across regions and channels. I’ve delivered measurable outcomes like a 22% increase in repeat purchases, DAU +30% from a new “Parenting” section, and improvements such as +40% MAU uplift and +15% LTV, alongside 22% retention gains and 42% organic conversion improvement through CRM journey redesign.

I bring a hands-on, data-informed approach—running A/B testing, building segmented targeting, and using automation with headless CMS and AI tools to streamline content workflows for product roadmaps. I also enjoy leading teams (10 people in promotions strategy) and using clear reporting to turn customer behavior into growth decisions.

Experience

Work history, roles, and key accomplishments

Current

App Growth Manager

Current

MSE Technologies

Oct 2023 - Present (2 years 10 months)

Manage global digital campaigns for the P&G Pampers Club app, including A/B testing of CRM and paid marketing promotions across multiple markets. Implemented a customer loyalty program (+22% repeat purchases) and introduced a "Parenting" content section that improved DAU (+30%).

Digital Campaigns Promotion strategy A B Testing CRM Marketing Paid Marketing Customer Loyalty Programs Customer Segmentation Content Automation Headless CMS AI Tools

Regional Growth Marketing Manager

Daraz - Alibaba

Apr 2022 - Sep 2023 (1 year 5 months)

Led end-to-end growth marketing strategy for user acquisition and retention across five regions, including planning, reporting, and budget allocation for performance marketing. Built an ROI model that improved profitability (+23%), and implemented CRM and paid channel optimizations to increase MAU (+40%) and improve LTV (+15%).

Performance Marketing User Acquisition User Retention ROI CRM Push Splash Screen Module

CRO Lead – User Growth

Daraz - Alibaba

Mar 2021 - Mar 2022 (1 year)

Owned upselling and cross-selling strategies across 10+ commercial category clusters during mega campaigns valued at $40M GMV. Led homepage and PDP improvements to increase ATC proportion (+40%) and conversion rates (+26%), and executed 80+ campaigns via CMS and reporting.

CRO Upselling Cross Selling PDP Optimization Marketing Campaign Execution CMS Landing Page Optimization Marketing Reporting

Business Analyst – Digital Marketing

Square Foot Exchange

Jul 2020 - Feb 2021 (7 months)

Developed digital marketing strategies for 22+ residential, commercial, and rental real estate projects.

Digital Marketing Strategy

Management Trainee – Biz Dev & Strategy

Asia Petroleum Limited

May 2019 - Jun 2020 (1 year 1 month)

Supported business development and strategy by preparing investment appraisals for new projects including electric vehicles, mobile fuel stations, and solar power.

Business Development Strategy