Open to opportunities

Hamza Mehmood

@hamzamehmood

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Digital marketing & e-commerce specialist driving measurable ROI.

Pakistan

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What I'm looking for

I am seeking a role where I can lead performance-driven marketing and e-commerce campaigns, optimize ROI, work cross-functionally, and help scale growth-focused teams or agencies.

I am a data-driven Digital Marketing and E-commerce Specialist who blends creative strategy with analytical rigor to grow brands and maximize online performance. I specialize in lead generation, social media strategy, SEO/ASO, and paid advertising across Meta, Google, and TikTok.

Over my career I have led agency formation and growth initiatives, launched high-performing PPC and social campaigns, and managed eCommerce advertising for healthcare and trending products across Pakistan and Dubai. I consistently optimize budget allocation and audience segmentation to improve conversion rates and maximize ROI, including e-commerce campaigns with 180–230% ROI.

I bring hands-on experience with campaign execution, market research, financial reporting, and tools like AHref, Semrush, Google Ads, Meta Ads, Mailchimp, HubSpot, and Klaviyo, and I aim to drive measurable growth while building scalable marketing operations.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Top GS

Oct 2024 - Present (1 year)

Lead data-driven eCommerce advertising campaigns for healthcare and trending products in Pakistan and Dubai, optimizing audience segmentation and placements to maximize ROI and improve conversion performance.

Meta Ads Google Ads ROI Optimization Segmentation Performance Analytics Budget Management

Current

Business Growth Consultant

Current

Vertesys LLP

Aug 2024 - Present (1 year 2 months)

Provided strategic guidance to establish and scale a Design Agency and eBook Agency for U.S. market entry, leading agency formation, go-to-market planning, PPC/SMM launch, and pricing strategies to drive client acquisition.

Market Analysis PPC Social Media Marketing Business Planning Lead Generation Pricing Strategy

Current

Digital Marketing Associate

Current

Ingenuity Productions PVT LTD

Sep 2023 - Present (2 years 1 month)

Led digital marketing for design, animation, and e-commerce verticals, managing paid campaigns, budgets, and teams to drive growth and improve marketing ROI across Google and Meta channels.

Google Ads Meta Ads Budget Management Lead Generation Team Leadership Performance Analytics

Marketing Consultant

Binary Design Hub

Jan 2024 - Oct 2024 (9 months)

Developed and executed lead-generation campaigns on Meta and Google to acquire clients for design services, optimizing budgets and A/B tests to improve conversion rates and reduce cost per lead.

Meta Ads Google Ads Lead Generation A B Testing Budget Management Conversion Rate Optimization Performance Analytics

Social Media Marketing Specialist

Ingenuity Productions PVT LTD

Jul 2022 - Sep 2023 (1 year 2 months)

Designed and executed social media and lead-generation campaigns (Meta, TikTok) for design and animation services, delivering e-commerce campaigns with 180–230% ROI and improving lead acquisition efficiency.

Social Media Strategy Meta Ads Lead Generation Campaign Optimization Analytics

Business Developer | SMM

Ingenuity Productions PVT LTD

May 2021 - Jun 2022 (1 year 1 month)

Generated leads via paid social and freelancing platforms, reduced cost per lead on Meta, and managed social media, email marketing (Mailchimp, Klaviyo, HubSpot), and community engagement to grow client pipelines.

Paid Social Lead Generation Meta Ads Email Marketing Mailchimp Klaviyo HubSpot Community Management

SEO & ASO Specialist

Webiconz Technologies

Jan 2019 - Mar 2021 (2 years 2 months)

Managed SEO and ASO for client and company websites and apps, conducting keyword research, competitor analysis, link building, and running Google Ads and social media campaigns to increase organic visibility.