Open to opportunities

Oriana Valera

@orianavalera

Account Manager and Project Manager optimizing client outcomes through data-driven team leadership and ad creative strategy.

Argentina

Message

What I'm looking for

I’m looking to lead client accounts end-to-end—aligning strategy and creative execution, using performance metrics to improve CTR and operations, and building efficient SOP-driven teams that deliver measurable growth.

I’m a results-oriented, client-focused professional with over 13 years of experience in corporate and academic environments. I’m bilingual in English and Spanish, and I bring a strong background in client relationship management, team leadership, and operational strategy. I’m highly organized and analytical, committed to delivering efficient processes, measurable results, and sustained business growth.

In my current role as an Account Manager & Ad Creative Manager at Massnexus, I lead and guide team members by assigning tasks based on expertise and overseeing daily operations to keep workflows smooth. I maintain client communication to ensure expectations are met, centralize and analyze data to optimize daily/weekly/monthly metrics, and develop creative strategies and advertising content aligned with client goals. I also monitored ad performance with a focus on CTR metrics, consistently achieving 2–2.7% CTR on Facebook.

Previously, as an Operations Supervisor at Gilson Housing Partners, I supervised inspectors’ performance, ensured compliance with Housing Authorities regulations, and managed CSR and CSS teams under the director’s supervision. I handled resident and property manager complaints, prepared and submitted daily/weekly/monthly QC reports, and trained team members while developing SOPs and client-related documentation. Earlier, I supported operations across academic and corporate settings, coordinated vendors and settlements, and taught English as a Foreign Language (ESL), including integrating technology to enhance learning.

Experience

Work history, roles, and key accomplishments

Current

Account Manager & Ad Creative

Current

Massnexus

Dec 2023 - Present (2 years 5 months)

Lead and coordinate day-to-day team operations, client communications, and goal-setting. Develop ad creative aligned to client objectives and optimize performance, achieving consistent 2–2.7% CTR on Facebook.

Client Relationship Management Team Leadership Ad Creative Development Facebook Ads CTR Optimization Performance Monitoring Data Analysis SOP Development Collaboration With Video Design Teams

Operations Supervisor

Gilson Housing Partners

Dec 2022 - Dec 2023 (1 year)

Supervised inspectors and ensured compliance with Housing Authorities regulations, HUD requirements, and client contracts. Produced QC reports, handled resident complaints, and optimized reporting and procedures to meet client needs.

Operations Supervision Compliance Management Team Management Complaint Handling Process Optimization SOP Development Data Reporting

Customer Service Specialist

Gilson Housing Partners

May 2022 - Nov 2022 (6 months)

Scheduled annual and special re-inspections and managed communications with Housing Authority officials. Entered inspection results into secondary systems, maintained task trackers, and processed End of Participation cases for residents exiting the Affordable Housing Program.

Scheduled Inspection Housing Authority Communications Case Processing

Customer Service Representative

Gilson Housing Partners

Dec 2021 - Apr 2022 (4 months)

Handled resident and property manager calls via RingCentral and resolved issues through structured case management. Scheduled inspections in line with HUD regulations and processed inspection results for designated clients while supporting inspectors across accounts.

RingCentral Case Management Scheduled Inspection Resident Property Support

Sr. Administrative & Academic Coordinator

Outland Institute

Jan 2021 - Dec 2021 (11 months)

Managed corporate and academic operations, including vendor coordination, settlements, and invoicing processes. Delivered online ESL instruction and created institute social content, managing Instagram and TikTok operations.

Administrative Operations Vendor coordination Online ESL Teaching Social Media Management Content Creation Resource Planning Process Coordination

Tech-Administrative Assistant & Event Coordinator

Educational Centre of English Culture (E.C.E.C)

Jan 2020 - Jan 2021 (1 year)

Coordinated vendors and administered technological tools to support academic operations. Organized and designed remote and on-site language immersion events, including pedagogical materials, and managed client follow-ups and quality control.

Vendor coordination Academic Tech Administration Quality Control Event Coordination Remote & On Site Planning

English as a Foreign Language (ESL) Teacher

Outland Institute

Mar 2018 - Jan 2021 (2 years 10 months)

Taught beginner and intermediate English to children, adults, and teenagers, including early language exposure for ages 4–6. Integrated technology into instruction and developed customized activities to meet individual student needs.

ESL Instruction Lesson planning Children Education (Ages 4–6)Progress Focused Lesson Delivery