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Marcus Patrick

@marcuspatrick

Senior Conversion Copywriter at Zacks Investment Research who rebuilt lifecycle email sequences to lift campaign performance 400%.

United States

Message

At Zacks Investment Research, I rebuilt lifecycle email sequences and subject line strategy, lifting campaign performance 400%. I also revised two ads and reworked their funnel stages, increasing revenue by 151% and 145.2% over the prior 45-day average.

Across financial services, legal, e-commerce, and other industries, my copy and campaign work has driven nearly $5M in attributed revenue. I bring direct-response training and AI-assisted workflows to email, landing pages, SEO, and multi-channel campaigns.

Experience

Work history, roles, and key accomplishments

Current

Marketing Copywriter and Copy Editor

Current

Zacks Investment Research

Mar 2020 - Present (6 years 8 months)

Conversion copywriting and editorial strategy for a premier financial publishing company. Rebuilt lifecycle email sequences lifting campaign performance 400% and delivered multiple six-figure revenue increases.

Conversion Copywriting Email Marketing A B Testing Direct Response Copy Editing SEO Google Analytics WordPress Asana Monday.Com Claude ChatGpt

Senior Direct Response Copywriter

Wealth Enhancement Group

Jun 2023 - Jan 2024 (7 months)

Developed unified brand voice and messaging framework for a nationwide financial advisory network. Authored messaging framework and brand voice guidelines, improving MQL quality by 30% and organic search performance by 60%.

Direct Response Copywriting Brand Voice Development Messaging Frameworks SEO Copywriting Thought Leadership Email Marketing Multi channel Campaigns

Senior Digital Marketing Strategist and Digital Marketing Manager

AV Social Strategies and TMCC

Jan 2018 - Mar 2020 (2 years 2 months)

Held concurrent leadership roles across two companies under the same CEO. Ran content strategy and copywriting for a diverse B2B and B2C client portfolio while directing email marketing strategy and testing for TMCC's owned channels.

Content Strategy SEO Email Marketing A B Testing Audience Segmentation Copywriting Editorial Guidelines Lead Nurturing Press Releases Social Content

Digital Marketing Specialist

On The Map, Inc.

Jun 2017 - Jan 2018 (7 months)

Specialized in legal industry copywriting and content strategy, translating complex legal concepts into accessible, SEO-optimized marketing copy. Increased website engagement by 300% and improved search rankings for multiple clients.

Copywriting SEO Copywriting Content Strategy Landing Page Optimization Lead Generation

SEO Marketing Copywriter

Launch Digital Marketing

Jan 2014 - Jun 2017 (3 years 5 months)

Created conversion-optimized SEO copy for diverse B2B and B2C clients across multiple industries, managing WordPress content publishing and editorial workflows. Delivered search performance improvements for more than 20 clients.

SEO Copywriting WordPress Content Publishing Editorial Workflow B2B B2C

Education

Degrees, certifications, and relevant coursework

Copy Coders

Certified AI Creative Strategist, Creative Strategy

Certified AI Creative Strategist training covering awareness-level copy architecture, market sophistication diagnosis, hook engineering, and funnel design.