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Lynn Olson

@lynnolson

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Communications strategist at Blue Cross Blue Shield Association who launched an AI-enabled Medicaid Intelligence tool.

United States

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At Blue Cross Blue Shield Association, I directed communications strategy for healthcare, technology, business and policy initiatives. I led communications for an AI-enabled Medicaid Intelligence tool, shaping messaging and content across articles, presentations, tutorials, video and an in-person roadshow.

I also redesigned a SharePoint hub, increasing employee engagement with key resources by 40%, and improved newsletter reach and open rates by more than 20%. At JLL Technologies, I built a communications and knowledge-sharing program for a global technology services team and supported employees adopting new technologies.

Experience

Work history, roles, and key accomplishments

Communications Strategy Senior Consultant

Blue Cross Blue Shield Association

Mar 2023 - Sep 2026 (3 years 6 months)

Directed communications strategy and execution for business, healthcare, technology and policy initiatives, developing clear, targeted content that informed and engaged audiences and inspired action across BCBS companies and internal teams. Achieved a 40% increase in employee engagement with key resources through SharePoint redesign and improved newsletter reach by 20%+.

Communications Strategy Content Strategy SharePoint Analytics Employee Communications Storytelling Change Management AI Tools Cyber Security Awareness

Communications Manager, JLLT Operations Services

JLL Technologies

Jan 2021 - Dec 2022 (1 year 11 months)

Built a communications and knowledge-sharing program for a 10,000-person global technology services team, enhancing connectivity, improving access to information and streamlining knowledge-sharing. Leveraged performance data to evaluate effectiveness and guide continuous improvement.

Communications Strategy SharePoint Town Halls Executive Communication Knowledge Management Stakeholder Engagement

Communications Consultant, Technology Experience & Adoption

JLL Technologies

Jan 2014 - Dec 2021 (7 years 11 months)

Collaborated with executives and stakeholders across a Fortune 500 company to plan, deliver and measure internal communications that helped staff adopt new technologies. Managed change communications and cybersecurity awareness, reducing phishing test failure from 62% to zero.

Change Communications Cyber Security Awareness SharePoint Training Materials Stakeholder Engagement Security Awareness ISO 27001

Realtor Magazine Columnist, Writer-Editor and Communications Consultant

Self Employed

Provided strategic communications, writing, editing and project management services for a wide range of clients, including the National Association of Realtors, Kellogg School of Management, and other organizations.

Writing Editing Communications Consulting Project Management

Managing Editor, Press Periodicals Group

American Society for Clinical Pathology

Led editorial and production operations for award-winning magazines and journals serving laboratory professionals, overseeing marketing, advertising, production, writing, editing and distribution. Supervised a five-person staff and managed budgets.

Editorial Management Production Budget Management Staff Supervision Marketing Advertising