Ayomide Adeoye - Product & Content Marketing Officer - Sidmach Technologies Nigeria Limited | Himalayas
Ayomide AdeoyeAA
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Ayomide Adeoye

@ayomideadeoye

Growth-focused product marketer passionate about clarity, strategy, and connecting with real users.

Nigeria
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What I'm looking for

I seek a dynamic role in a collaborative environment that values innovation and growth.

I am an organized and strategic Product Marketing Manager with a proven track record in driving growth and forming impactful partnerships. My experience spans across market research, product marketing, and go-to-market strategies, where I have successfully collaborated with cross-functional teams to achieve business goals. I excel in creating data-driven growth strategies that not only meet but exceed targets, fostering long-term success for the organizations I work with.

Currently, I serve as a Product & Content Marketing Officer at Sidmach Technologies, where I developed product positioning that led to a 10% increase in product adoption rates. My role involves executing digital marketing campaigns, managing user communities, and optimizing referral campaigns to enhance user engagement and retention. I am passionate about mentoring junior marketers and ensuring that our marketing efforts align with customer needs and market trends.

Experience

Work history, roles, and key accomplishments

SL
Current

Product & Content Marketing Officer

Sidmach Technologies Nigeria Limited

Apr 2023 - Present (2 years 3 months)

Developed product positioning and messaging based on market and competitor research, leading to a 10% boost in product adoption rates. Led go-to-market strategy and user acquisition for YouthPlus, eStudy, and Edustat, driving a 15% increase in product launch success metrics through collaboration with sales, product, and customer success teams.

ZC

Digital Marketing & Social Media Manager

Zero Commute

May 2022 - Jul 2022 (2 months)

Designed and implemented digital marketing strategies that aligned with the company’s growth goals. Increased visibility and lead generation through SEO-optimized content, social campaigns, and LinkedIn engagement.

Education

Degrees, certifications, and relevant coursework

JU

Joseph Ayo Babalola University

Bachelor of Science, Microbiology

Activities and societies: President of the National Association of Microbiology Students 18/19

Studied Microbiology at Joseph Ayo Babalola University. Served as the President of the National Association of Microbiology Students during the 2018-2019 academic year.

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