Ayomide Adeoye
@ayomideadeoye
Growth-focused product marketer passionate about clarity, strategy, and connecting with real users.
What I'm looking for
I am an organized and strategic Product Marketing Manager with a proven track record in driving growth and forming impactful partnerships. My experience spans across market research, product marketing, and go-to-market strategies, where I have successfully collaborated with cross-functional teams to achieve business goals. I excel in creating data-driven growth strategies that not only meet but exceed targets, fostering long-term success for the organizations I work with.
Currently, I serve as a Product & Content Marketing Officer at Sidmach Technologies, where I developed product positioning that led to a 10% increase in product adoption rates. My role involves executing digital marketing campaigns, managing user communities, and optimizing referral campaigns to enhance user engagement and retention. I am passionate about mentoring junior marketers and ensuring that our marketing efforts align with customer needs and market trends.
Experience
Work history, roles, and key accomplishments
Product & Content Marketing Officer
Sidmach Technologies Nigeria Limited
Apr 2023 - Present (2 years 3 months)
Developed product positioning and messaging based on market and competitor research, leading to a 10% boost in product adoption rates. Led go-to-market strategy and user acquisition for YouthPlus, eStudy, and Edustat, driving a 15% increase in product launch success metrics through collaboration with sales, product, and customer success teams.
Digital Social Media Strategist
Girly Essentials
Dec 2022 - Feb 2023 (2 months)
Managed multichannel content strategy to improve brand awareness and user engagement. Created engaging content aligned with industry trends and seasonal events, improving reach and conversion.
Digital Marketing & Social Media Manager
Zero Commute
May 2022 - Jul 2022 (2 months)
Designed and implemented digital marketing strategies that aligned with the company’s growth goals. Increased visibility and lead generation through SEO-optimized content, social campaigns, and LinkedIn engagement.
Brand Advocate
Greenplinth Africa
Nov 2020 - Dec 2021 (1 year 1 month)
Developed brand identity and created marketing campaigns that enhanced visibility and user loyalty. Executed social media contests, boosting community growth by 75%.
Education
Degrees, certifications, and relevant coursework
Joseph Ayo Babalola University
Bachelor of Science, Microbiology
Activities and societies: President of the National Association of Microbiology Students 18/19
Studied Microbiology at Joseph Ayo Babalola University. Served as the President of the National Association of Microbiology Students during the 2018-2019 academic year.
Availability
Location
Authorized to work in
Salary expectations
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