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Ayomide Adeoye

@ayomideadeoye

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Growth-focused product marketer passionate about clarity, strategy, and connecting with real users.

Nigeria

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What I'm looking for

I seek a dynamic role in a collaborative environment that values innovation and growth.

I am an organized and strategic Product Marketing Manager with a proven track record in driving growth and forming impactful partnerships. My experience spans across market research, product marketing, and go-to-market strategies, where I have successfully collaborated with cross-functional teams to achieve business goals. I excel in creating data-driven growth strategies that not only meet but exceed targets, fostering long-term success for the organizations I work with.

Currently, I serve as a Product & Content Marketing Officer at Sidmach Technologies, where I developed product positioning that led to a 10% increase in product adoption rates. My role involves executing digital marketing campaigns, managing user communities, and optimizing referral campaigns to enhance user engagement and retention. I am passionate about mentoring junior marketers and ensuring that our marketing efforts align with customer needs and market trends.

Experience

Work history, roles, and key accomplishments

Current

Product & Content Marketing Officer

Current

Sidmach Technologies Nigeria Limited

Apr 2023 - Present (3 years 2 months)

Developed product positioning and messaging based on market and competitor research, leading to a 10% boost in product adoption rates. Led go-to-market strategy and user acquisition for YouthPlus, eStudy, and Edustat, driving a 15% increase in product launch success metrics through collaboration with sales, product, and customer success teams.

Market Research Product Positioning Go To Market Strategy User Acquisition Digital Marketing Mixpanel Sales Enablement Partnership Management Content Marketing Product Analytics

Digital Social Media Strategist

Girly Essentials

Dec 2022 - Feb 2023 (2 months)

Managed multichannel content strategy to improve brand awareness and user engagement. Created engaging content aligned with industry trends and seasonal events, improving reach and conversion.

Content Strategy Brand Awareness User Engagement Canva Adobe Photoshop Google Docs Digital Marketing Social Media Management

Digital Marketing & Social Media Manager

Zero Commute

May 2022 - Jul 2022 (2 months)

Designed and implemented digital marketing strategies that aligned with the company’s growth goals. Increased visibility and lead generation through SEO-optimized content, social campaigns, and LinkedIn engagement.

Digital Marketing SEO Marketing Campaigns Hootsuite Analytics Brand Consistency

Brand Advocate

Greenplinth Africa

Nov 2020 - Dec 2021 (1 year 1 month)

Developed brand identity and created marketing campaigns that enhanced visibility and user loyalty. Executed social media contests, boosting community growth by 75%.

Brand Identity Marketing Campaigns Online Engagement Adobe Creative Suite Canva Performance Tracking Brand Voice

Education

Degrees, certifications, and relevant coursework

Joseph Ayo Babalola University

Bachelor of Science, Microbiology

Activities and societies: President of the National Association of Microbiology Students 18/19

Studied Microbiology at Joseph Ayo Babalola University. Served as the President of the National Association of Microbiology Students during the 2018-2019 academic year.