Open to opportunities

Olukayode Olowo

@olukayodeolowo

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Product manager and growth marketing strategist driving user acquisition and product-market fit.

Nigeria

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What I'm looking for

I seek a product-focused role where I can lead cross-functional teams, drive growth through data-informed strategies, and deliver measurable product and user impact.

I am a product manager and growth marketing strategist with 5+ years building products, leading digital campaigns, and guiding cross-functional teams to deliver measurable results. I specialize in turning user research and data into product decisions that improve activation, conversion, and retention.

I've led end-to-end product lifecycles, delivering creator-facing tools to production within months, and improved release velocity by 42% through agile practices and sprint planning in Jira. My growth work has expanded pre-launch communities by 250% with zero ad spend and increased lead conversion up to 3x using A/B testing and conversion optimisation.

I collaborate closely with design, engineering, and marketing teams, using tools like Figma, Webflow, Google Analytics, and Notion to align product roadmaps with business KPIs and customer outcomes. I am results-focused, data-informed, and committed to building products people love.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Creators Avenue

Feb 2025 - Present (1 year 4 months)

Directed end-to-end product lifecycle for two creator-facing tools, delivering both Bootcamp CRM and Talent Recruitment Platform from concept to live within four months and improving release velocity by 42%. Conducted user research and A/B tests that increased lead conversion 3x and improved activation.

Product Management Roadmapping Jira A B Testing User Research Agile

Product Marketing Manager

SurestPay

Oct 2024 - Feb 2025 (4 months)

Designed and executed a go-to-market strategy that grew a pre-launch community 250% in eight weeks with zero ad spend and increased waitlist signups 4x through conversion optimisation and targeted content testing.

Go To Market Growth Marketing Community Building Messaging Analytics Influencer Marketing

Digital Manager

Raenest

Dec 2023 - Oct 2024 (10 months)

Defined KPIs and led website redesigns and onboarding improvements that increased traffic and conversion by 25% while implementing agile rituals to improve workflow efficiency.

Digital Strategy Google Analytics KPI Tracking Notion Trello Agile Content Strategy

Content/Community Manager

Zarttech

Oct 2023 - Nov 2023 (1 month)

Managed timelines and communications for tech community initiatives in the Netherlands and Nigeria and oversaw redesign and deployment of four product websites using Webflow and Figma.

Community Management Webflow Figma Project Management Cross Cultural Communication Content Strategy

Digital Manager

Pivo Africa

Aug 2022 - Oct 2023 (1 year 2 months)

Led growth projects focused on app downloads and onboarding optimisation, launching campaign microsites and improving traffic by 18% through A/B testing and performance dashboards.

Growth Marketing A B Testing Landing Page Optimization Analytics Campaign Development Performance Dashboards Cross Functional Collaboration

Marketing Strategist

TradeTreegar

Apr 2022 - Jul 2022 (3 months)

Directed content marketing projects for FMCG clients, streamlined editorial workflows with automated scheduling and Notion boards, and optimized product narratives for social and lead-gen content.

Content Strategy Notion Campaign Planning Social Media Email Marketing Copywriting

Social Media Manager

Jumia

Feb 2019 - Mar 2022 (3 years 1 month)

Managed social content and channel performance, leveraging analytics tools to enhance campaign results and collaborated with designers and PR to ensure consistent brand messaging across campaigns.

Social Media Management Google Analytics Hootsuite Content Creation Cross Functional Collaboration Brand Management