At Marsden Weighing Machine Group, I lead eCommerce across Bailey Instruments and Marsden Weighing. I replatformed Bailey Instruments, increasing conversion from 1.3% to 5.2% and monthly orders by 82%.
At Tilletts Clothing, I owned the digital P&L and led a team of six through a transformation of the website, marketing stack and fulfilment operation. CRO and on-site merchandising grew annual upsell and cross-sell revenue from £12k to £160k, and AI-assisted customer support cut ticket volume by 40%.
Earlier, at Optimum Sports Ltd, I improved Amazon profitability by 30% through a move to Seller Central and FBA. At Blank Generation UK & EU Ltd, I built the UK and EU operations, including its website and Amazon and eBay storefronts, and scaled Amazon revenue from £5k to £30k per week.
