At Jisr, I rebuilt the sales development organization across inbound, outbound, and management. In 2026, SDR-sourced deals delivered 58% of new business revenue, or SAR 8.46M.
I doubled the outbound team from five to ten SDRs, and qualified outbound pipeline reached SAR 12.7M. With the same four inbound reps, I grew quarterly qualified pipeline 93% from Q1 to Q3.
At Zoom, I was #1 globally for pipeline generation as an EMEA BDR Team Lead, generating $3.6M and helping hire and onboard the EMEA BDR team. I later worked as an enterprise account executive across MENA and UKI, closing $2.2M at 244% of quota for the remainder of the 2019/20 year.
Across roles at Uber for Business, Marqvision, Salesforce (MuleSoft), and LinkedIn, I’ve worked across sales development, enterprise sales, and sales operations in KSA, the GCC, and EMEA. At Jisr, I also set SDR targets and commission plans, redesigned HubSpot meeting routing, and ran weekly GTM reviews with the COO and VP Finance.
