Omar Canales
@omarcanales
Experienced payments executive driving product, operations and commercial growth across Latin America.
What I'm looking for
Soy un ejecutivo de pagos y productos con más de 15 años liderando operaciones, lanzamientos y expansión regional en Latinoamérica.
He dirigido compañías fintech y unidades de negocio como CEO, Country Manager y Director de Operaciones, diseñando modelos de emisión, acquiring, gateways y agregadores, y gestionando P&L y rentabilidad.
Como cofundador y responsable de producto, implementé programas de emisión con marcas Mastercard y Visa, y desarrollé modelos PayFac y corresponsal que consiguieron penetración de mercado significativa.
Me enfoco en ejecutar estrategias comerciales y operativas que escalen productos de pagos, optimicen procesos de emisión y procesamiento, y aseguren cumplimiento y crecimiento sostenible.
Experience
Work history, roles, and key accomplishments
Director General
Superfina Payments SAPI de CV
Sep 2023 - Aug 2025 (1 year 11 months)
Led LATAM expansion and launched the payments vertical, scaling operations to seven countries by end of 2024 and implementing an aggregator, acquirer and SPEI gateway model to drive profitability and growth.
Country Manager
Inswitch Solutions Inc.
Nov 2022 - Sep 2023 (10 months)
Owned commercialisation of payments, issuance and processing solutions across Mexico and Central America, managing country P&L and leading product implementation and go-to-market execution.
Director de Operaciones
PrimeTime IFPE
May 2021 - Nov 2022 (1 year 6 months)
Managed the transactional platform operations including processing, issuance, reconciliation, settlement and customer service, ensuring operational integrity for domestic and international transactions.
Director de Operaciones
Cacao Paycard SAPI de CV
Apr 2018 - Nov 2020 (2 years 7 months)
Co-founded and launched a Fintech-as-a-Service business, designing and deploying debit, credit and prepaid card issuance programs with Mastercard and Visa and leading implementation, post-sale and QA teams.
Director de Producto
PagaTodo Holdings
May 2015 - Apr 2018 (2 years 11 months)
Owned product and financial model for correspondent and acquiring business in Mexico and built PayFac strategy and implementation in Peru, achieving penetration of over 2,000 merchants.
Subdirector de Desarrollo
Edenred - Punto Clave
Jan 2012 - May 2015 (3 years 4 months)
Led business development for financial services, driving partnerships and growth initiatives across transactional and payments-related offerings.
Gerente de Operaciones
Quantum
May 2011 - May 2012 (1 year)
Managed operations and payment services, overseeing transactional processes and operational teams to maintain service continuity and compliance.
Gerente de Productos
Libertad Servicios Financieros
Nov 2010 - Feb 2011 (3 months)
Owned financial product management, developing product offerings and coordinating cross-functional launches to support customer and business needs.
Gerente de Producto
Si Vale Mexico
Jan 2009 - Nov 2010 (1 year 10 months)
Managed product initiatives and roadmaps, delivering payment-related solutions and driving adoption across client segments.
Gerente de Producto
Banco Azteca
Feb 2006 - Jun 2009 (3 years 4 months)
Led product management for Latin America and drove consolidation of passive operations platforms, integrating five national operation centralizers into a single platform.
Education
Degrees, certifications, and relevant coursework
Universidad Nacional Autónoma de México
Licenciatura en Contaduría Pública, Contaduría y Administración
Egresado de la Facultad de Contaduría y Administración con formación en contaduría pública y administración.
Availability
Location
Authorized to work in
Job categories
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