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Luis Enrique Ardura

@luis_ardura

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Senior Product Manager with deep expertise in Payments, Fintech, and Alternative Payment Methods.

Mexico

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What I'm looking for

I seek a senior product role in payments or hardware where I can lead cross-functional teams, drive regulatory-compliant innovation, optimize pricing, and scale products across Latam or worldwide.

At Amazon, I lead product initiatives focused on Alternative Payment Methods (APMs), working across global stakeholders to enable scalable, compliant, and customer-centric payment experiences in complex, regulated environments. My work sits at the intersection of product strategy, payments infrastructure, and operational execution, supporting high-volume transactions at global scale.

Prior to Amazon, I spent over 8+ years in fintech, acquiring, POS ecosystems, and digital payments across LATAM, partnering with banks, processors, PSPs, and SaaS platforms to launch and optimize payment products. My background combines hands-on product ownership with strong domain knowledge in card acquiring, local payment methods, cross-border flows, compliance (PCI), fraud/risk, and settlement.

I specialize in:
- Payments & Alternative Payment Methods (APMs)
- Product discovery, roadmaps, and execution at scale
- Fintech platforms, acquiring, and POS ecosystems
- Cross-functional leadership with engineering, operations, legal, and partners
- Building products for global and remote teams

I’m open to remote Senior / Principal Product Manager roles where deep payments expertise, platform thinking, and execution in regulated environments are critical.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

Amazon

May 2025 - Present (8 months)

Lead BNPL strategy for Mexico and Brazil covering all LATAM markets; implemented new UX and credit-scoring changes that increased GMS and average ticket, and developed AI agents to surface customer insights and fraud signals.

BNPL Product Roadmapping UX Credit Scoring Generative AI Fraud Detection Fintech Banking Regulations Payments Payment Processing

Latam Business Operations

Vitalist Inc.

Apr 2024 - Sep 2025 (1 year 5 months)

Coordinated business operations and market launches for wearables across LATAM, managing importation, retailer listings, and cross-functional go-to-market activities to enable regional distribution.

Operations Management Go To Market Stakeholder Management Project Management Market Analysis

Senior Product Manager - Hardware

Payclip (Clip MX)

Dec 2022 - Mar 2024 (1 year 3 months)

Released Clip Total 2 and integrated Clip Wallet and Restaurant POS; defined hardware strategy, led regulatory certifications (NOM, ISO 8583/20022, PROSA, L3) and increased product adoption through market-driven feature development.

Regulatory Compliance ISO 8583 ISO 20022 Product Launch Market Analysis Stakeholder Management

Product Manager - Hardware

Konfio

Jan 2019 - Feb 2023 (4 years 1 month)

Managed hardware-integrated digital payment solutions and SME financing products; led certifications and risk strategies that reduced device placement cost 60%, increased inventory 20%, and boosted sales 25% MoM.

Payments Hardware Integration SME Inventory Management Regulatory Compliance Go To Market

Product and Pricing Manager

BMW Group

Apr 2014 - Dec 2018 (4 years 8 months)

Implemented strategic pricing and portfolio optimizations to improve profitability and market share; led SAP maintenance and digital transformation that reduced production-change response time from 3 weeks to 1-2 business days.

Pricing Strategy SAP Portfolio Management Data Analysis Digital Transformation

Taxes and Controlling Intern

AstraZeneca Mexico

Oct 2013 - Apr 2014 (6 months)

Supported tax reporting, invoice processing, and administrative tasks for the Taxes and Controlling team to ensure accurate financial operations and compliance.

Tax Reporting Invoice Processing Financial administration Compliance Excel Documentation