Open to opportunities

Shely Harlev

@shelyharlev

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AI product and innovation leader scaling digital products with data-driven strategy across fintech and payments.

Mexico

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What I'm looking for

I’m excited to lead AI-enabled product strategy and payments innovation, translating vision into data-driven, user-centered experiences. I thrive guiding cross-functional teams to launch MVPs and scale in fintech/proptech across LATAM and global markets.

I’m an AI Product & Innovation Leader with 10+ years building and scaling digital products across fintech, payments, proptech, and emerging technology ecosystems. I specialize in product strategy and data-driven growth, translating business vision into scalable, user-centered solutions across LATAM and global markets.

Most recently, I’m an Entrepreneurship with AI Sr. Product Manager (ArenaAnalytics-Mexico, 2024–present), where I’ve applied behavior-based insights that increased user conversion by 18% in 3 months across client platforms. Previously at Parrot-Mexico (2022–2023), I led the 0–1 launch of a new POS terminal integrated with the ParrotConnect ecosystem and introduced card-not-present payment features.

I also strengthen product execution through analytics and operational impact: at Parrot, I built reconciliation and reporting modules, reducing manual processes by 40%, and coordinated cross-functional teams to ensure timely delivery and strategic alignment. I’m driven by continuous learning—CSPO (Scrum Alliance), a Master in Business Innovation at Tec de Monterrey (2023–2026), and participation in the MIT Orbit Program 2026—plus recognition as a Wadhwani Ignite Winner (2025).

Experience

Work history, roles, and key accomplishments

Current

Sr. Product Manager

Current

Arena Analytics

Jan 2024 - Present (2 years 5 months)

Led AI-enabled behavior analytics and product initiatives, increasing user conversion by 18% in 3 months across client platforms in LATAM. Translated insight into scalable, user-centered digital experiences.

AI Product Management Data Driven Growth Product Strategy LATAM Cross functional Leadership

Sr. Product Manager

Parrot Mexico

Jan 2022 - Jan 2023 (1 year)

Owned 0-to-1 launch of a new POS terminal integrated with the ParrotConnect ecosystem and introduced card-not-present payment capabilities. Built reconciliation and reporting modules, reducing manual processes by 40% and improving operational efficiency.

0 To 1 Product Development POS Integration Card Present Payments ParrotConnect Ecosystem Payment Expertise

Product Manager

TribalPlanet

Jan 2020 - Jan 2022 (2 years)

Developed and improved the MPACT social impact app and CMS, personalizing experiences for clients including EY and Pavegen. Coordinated product execution to support timely delivery and user-focused enhancements.

Product Management Intrapreneurship Social Impact Applications CMS Management Personalization Cross Functional Collaboration

Product Manager

Clip Mexico

Jan 2018 - Jan 2020 (2 years)

Integrated new payment terminals into the transactional flow, improving operational reliability and optimizing payment app UX/UI while supporting PCI/Visa/Mastercard compliance. Designed real-time reporting to track transaction efficiency and championed Link de Pago from market discovery and MVP design through successful go-to-market launch.

Integration Flows PCI Compliance Reliability Product Discovery MVP Development Go To Market

Product Manager & Ops

Homie Mexico

Jan 2016 - Jan 2018 (2 years)

Developed the first version of a digital platform and defined operative UX processes, coordinating after-sales team execution. Supported product and optimization workflows using customer feedback and analytics tools.

Product Management Operations Management UX Process Jira Figma Hotjar HubSpot TypeForm