At Sarmady Communications, I lead programmatic ad campaigns across multiple platforms and use Google Ad Manager, Google Analytics, Firebase, and Google Tag Manager to optimize them. I also implement AI-driven real-time bidding techniques to enhance targeting and performance.
I collaborate with data analysts to use campaign metrics for optimization, and present strategic reports and performance analysis to the Managing Director and Board of Directors. I also work with finance teams on invoicing and budget allocation.
In freelance projects for Nat-ure by Natalie and Alpha Dental Clinic, I managed Instagram and Facebook pages, created engaging content, and developed brand strategies and themes. Earlier, I planned marketing strategy for foreigner doctors at Andalusia Group for medical services and moderated social media pages and groups at Arabiat Egypt.
