At ConnectMENA, I oversee the setup, trafficking, and optimization of direct sales and programmatic deals across multiple DSPs, including Equativ and DV360. I work with demand partners on PG deals and managed campaigns, and coordinate with sales teams, clients, and agencies to meet campaign goals.
Previously, at Arabyads, I managed publishers’ ad structures and placements and handled the Google Ad Manager MCM account with the programmatic team. At Gemini Media, I led and trained the ad operations team and managed the network’s ad placements.
At Sarmady, I managed website monetization through Google AdX and programmatic campaigns, created Google Analytics reports, and supported traffic growth for the portals. Across these roles, I’ve also tested and troubleshot advertising materials and worked with editorial, design, and technology teams on ad implementations.
