Open to opportunities

Mirabel Sika

@mirabelsika

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Market research and business analyst driving insights and commercial growth.

Nigeria

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What I'm looking for

I seek a role where I can apply market research and data analysis to drive commercial decisions, collaborate cross-functionally, and scale impact in a growth-oriented FMCG or insights-driven team.

I am a market research and business analyst with hands-on experience managing major FMCG accounts across West Africa, delivering data-driven insights that inform route-to-market and pricing strategies. I specialize in data analysis, visualization, and stakeholder-facing presentations using Excel and Power BI.

At NielsenIQ I led projects for clients including PepsiCo and Diageo, conducted competitive and distribution gap analyses, and helped grow the client pool by 20% through proactive lead generation and relationship management. I combine project management tools and analytical rigor to ensure timely, accurate deliverables.

My background in chemical engineering and laboratory internships gives me a disciplined, technically grounded approach to problem solving; I also spearhead operations for a block manufacturing business, focusing on process optimization, inventory alignment, and scalable growth.

Experience

Work history, roles, and key accomplishments

Current

Business Operator Lead

Current

Diamond Structures Industries

May 2025 - Present (5 months)

Spearhead operations and end-to-end management of a block manufacturing business, optimizing production, workforce coordination, and inventory to improve efficiency and profitability.

Operations Management Production Planning Inventory Management Process Optimization Team Leadership Resource Allocation

In-Store Advanced Analyst

NielsenIQ

Mar 2022 - Mar 2025 (3 years)

Coordinated category research and visualized consumer data to identify trends and distribution gaps, led PepsiCo and Diageo census projects and drove a 20% increase in new client acquisition over six months.

Power BI Excel Data Analysis Market Research Project Management Stakeholder Management

Volunteer Business Developer

Cultured Startup

May 2021 - Feb 2022 (9 months)

Developed pitch decks and contributed to business development and marketing strategies to support fundraising and growth initiatives.

Business Development Marketing Strategy Presentation Design Ideation

Customer Success Analyst

NielsenIQ

May 2021 - Feb 2022 (9 months)

Supported FMCG clients across multiple categories by analysing distribution, volume and value KPIs, delivering reports and training clients on Nielsen Answers to inform market strategies across Senegal, Nigeria, and Angola.

Customer Success Reporting Excel PowerPoint KPI Analysis Training Clients

Undergraduate Intern

Schlumberger

Feb 2019 - Aug 2019 (6 months)

Conducted lab testing on drilling fluids and cement formulations, performed compressive strength and rheology tests, and transitioned six months of inventory records from paper to digital to improve lab operations.

Laboratory Testing Data Reporting Safety Compliance Inventory Digitization Team Collaboration

Education

Degrees, certifications, and relevant coursework

Covenant University

Bachelor of Engineering, Chemical Engineering

Grade: Second Class Upper

Activities and societies: Executive - Nigerian Society of Chemical Engineers (NSCHE); research on biodiesel production from waste soybean oil.

Completed a Bachelor of Engineering in Chemical Engineering with Second Class Upper, including leadership as an executive of the Nigerian Society of Chemical Engineers at Covenant University.