Open to opportunities

Oliver Sanchez

@oliversanchez

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Digital marketing specialist driving paid media and SEO growth with hands-on Google Ads, Meta Ads, and GA4.

Peru

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What I'm looking for

I’m looking for a remote-first team where I can own paid media + SEO end-to-end, build tracking with GTM/GA4, and use AI to improve execution—partnering with designers and sales to turn leads into customers.

I’m a results-driven Digital Marketing Specialist with 5+ years of hands-on experience across Google Ads, Meta Ads, SEO, and WordPress. I run a full consulting practice (OKM Marketing) while also supporting inbound sales at a SaaS platform, keeping everything commercially oriented and performance-focused.

In OKM Marketing, I manage client campaigns end-to-end—building account structure, strategy, and execution from scratch. I implement tracking infrastructure with GTM + GA4, optimize for CPL and CPA, and improve attribution and reporting across all client accounts. I also develop integrated strategies that connect paid media, SEO, content, and brand positioning to each client’s growth objectives.

I build and optimize websites on WordPress (Astra, Elementor, Gutenberg/Spectra), prioritizing UX, mobile responsiveness, page speed, and SEO best practices. On the SEO side, I handle on-page optimization, technical SEO audits (including sitemap/robots.txt/redirects and Core Web Vitals), content planning, and internal linking—so organic growth is supported by the full site experience.

On the sales side, as a Board Advisor / Inbound Sales Consultant at Penji, I manage the full inbound lead lifecycle from inquiry to closed sale and maintain a 40%+ conversion rate on consultation calls. I coordinate cross-functionally to align deliverables with client expectations, keep pipeline accuracy in Zoho CRM, and use AI-assisted transcription and recap writing to improve follow-up quality and speed.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

OKM Marketing Consulting

Jan 2026 - Present (6 months)

Manage Google Ads and Meta Ads campaigns end-to-end, including keyword strategy, RSA copywriting, bid strategy, and conversion tracking via GTM. Implement GA4/GTM attribution, run SEO audits and on-page optimization, and build client websites on WordPress.

Current

Board Advisor / Inbound Sales Consultant

Current

Penji

Aug 2025 - Present (11 months)

Manage the full inbound lead lifecycle from inquiry to closed sale, running consultation calls and follow-up sequences. Maintain CRM records in Zoho CRM and coordinate with creative/support teams to align expectations with deliverables.

Inbound Lead Lifecycle Consultation Onboarding & Support Consultation Recap Emails Objection Handling Lead Nurturing CRM Management Zoho CRM Pipeline Management Email Campaigns Email Bison

Marketing Analyst

GDM Corporation

Oct 2024 - Jul 2025 (9 months)

Set up and managed Google Ads campaigns and conversion tracking while building an SEO strategy to improve organic visibility and lead quality. Configured GA, Google Search Console, and integrated CRM lead tracking with Google Ads.

Google Ads Keyword Research Conversion Tracking SEO Strategy Google Analytics Google Search Console Content Creation CRM Bitrix Pipeline Management Domain Configuration CPanel

Freelance Digital Marketing Consultant

Energía Digital & Oneal Perú

Feb 2024 - Oct 2024 (8 months)

Designed and launched websites with SEO setup, developed buyer personas and brand materials, and supported lead generation activities. Supported Oneal Perú with website redesign, Google Ads/Meta Ads campaign setup and management, and SEO-optimized blog content.

WordPress SEO Setup Personas Content Strategy Website Redesign Google Ads Meta Ads On Page SEO

Marketing Analyst & Sales Executive

ATG SAC

Jan 2023 - Jan 2024 (1 year)

Managed paid social campaigns on Facebook and Instagram, including launch, optimization, and performance monitoring. Built and maintained company/client websites using WordPress and WooCommerce and supported digital sales and direct sales of tech products.

Facebook Ads Instagram Ads Paid Social Campaigns Optimization Performance Monitoring WordPress WooCommerce CPanel Digital Content Creation Social Media Content Graphic Materials Direct Sales Sales Execution

Digital Sales Executive & Community

ATG SAC

Jun 2021 - Feb 2022 (8 months)

Launched and monitored paid social campaigns on Facebook and Instagram and created content for social media. Managed digital sales channels to support ongoing sales activities.

Facebook Ads Instagram Ads Paid Social Campaigns Digital Channels Social Media Content Creation

Marketing Analyst

MCGC Solutions

Aug 2018 - Apr 2020 (1 year 8 months)

Maintained brand presence on social media and monitored website performance using Google Ads. Supported client training sessions and managed corporate document digitization.

Social Media Management Google Ads

Education

Degrees, certifications, and relevant coursework

Google

Fundamentals of Digital Marketing, Digital Marketing

2024 -

Completed Fundamentals of Digital Marketing training from Google in 2024.

Instituto Peruano de Marketing

Online Diploma in Digital Marketing, Digital Marketing

2024 -

Completed an online diploma in Digital Marketing (132 hours) at Instituto Peruano de Marketing in 2024.

EF SET

EF SET English Certificate (C2 Proficient), English

2024 -

Earned an EF SET English Certificate with C2 Proficient level.

ISIL, Lima

Technical Degree in Marketing, Marketing

2015 - 2017

Technical degree in Marketing at ISIL (Lima) from 2015–2017, including certifications in Market Research, Business Strategy & Intelligence, and Strategic Marketing Management.