Open to opportunities

Daniel Tello

@danieltello

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Digital marketing specialist with expertise in content strategy and engagement.

Peru

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What I'm looking for

I seek a dynamic role that fosters creativity and collaboration, focusing on innovative digital marketing strategies and content creation.

I am a communications and marketing professional with over 4 years of experience in agencies, B2B environments, and remote collaboration. My expertise lies in developing and executing digital content strategies, managing social media, and producing impactful audiovisual and written materials. I am passionate about technology and storytelling, and I thrive on generating engagement through valuable content.

In my current role as a Digital Marketing Consultant for The Pima Company, I focus on strategic digital marketing for a U.S.-based B2B brand. I design and execute content grids tailored to various platforms, implement visual strategies, and coordinate promotional campaigns. My previous experience includes working as a Marketing Specialist for NETaxion, where I managed communications for a digital mining project, and as a Jr. Consultant at LLYC US, providing specialized advice to executives on their digital profiles.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Consultant

Current

The Pima Company

Jan 2024 - Present (1 year 6 months)

Provided strategic digital marketing consulting for a U.S.-based B2B brand specializing in Peruvian Pima cotton garments. Designed and executed content grids across Facebook, Instagram, and LinkedIn, focusing on branding, product differentiation, and value generation for entrepreneurs. Implemented a new visual strategy based on thematic pillars and coordinated promotional campaigns.

B2B Marketing Content Strategy Social Media Management Branding Storytelling Content Creation

Marketing Specialist

NETaxion

Nov 2022 - Nov 2024 (2 years)

Coordinated communications for the Information Management area of the Quellaveco digital mining project, managing content flow to internal and external audiences. Developed diverse communication materials, including texts, graphic, and audiovisual pieces for various platforms. Led key initiatives such as the IM Memoirs Book and the IM Effect rebranding campaign, ensuring alignment with digital cul

Internal Communications Digital Communication Content Creation Stakeholder Management Project Management Corporate Communications

Jr. Consultant

LLYC US

Jul 2021 - Aug 2022 (1 year 1 month)

Provided specialized advice to executives and company leaders on developing their digital profiles and positioning on platforms like LinkedIn. Designed and executed strategic content plans focused on reputation, leadership, and organizational culture. Supported research, benchmarking, and trend analysis for corporate audience campaigns, working within multicultural teams under international standa

Corporate Communications Content Strategy Reputation Management Research Benchmarking Trend Analysis

Gestor Digital

Agencia DEED

Oct 2020 - Feb 2021 (4 months)

Managed social networks and executed digital strategies for brands in retail, finance, and financial education sectors. Created and scheduled content for both positioning and commercial campaigns, coordinating with design teams for visual pieces. Supported planning of promotions and special events, while managing influencers and monitoring digital trends.

Social Media Management Digital Strategy Content Creation Influencer Marketing Campaign Planning

Education

Degrees, certifications, and relevant coursework

Universidad Peruana de Ciencias Aplicadas (UPC)

Bachelor's Degree in Communication and Corporate Image, Communication and Corporate Image

Completed a comprehensive program focusing on communication and corporate image. Gained expertise in strategic communication, public relations, and brand management.