At Havas, I lead the setup and trafficking of digital campaigns for international clients, managing more than 10 active campaigns with zero attribution discrepancies. I also deploy ad verification and optimization platforms and resolve real-time tracking and creative issues.
At DeltaX, I led regional marketing across Mexico, Bolivia, and Chile, reducing CPA from about $38 to $14 by redesigning conversion funnels and refining audience segments. As an independent consultant, I design digital strategies and run paid media campaigns, generating leads at costs below market benchmarks.
