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Flavio Castillo

@flaviocastillo

I build data-driven digital marketing campaigns that grow audiences, attendance, and sales.

Peru
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What I'm looking for

I'm looking for a marketing role where I can build and optimize digital campaigns, use data to improve business results, create strategic content, and apply automation and programmatic media buying.

I design and execute inbound and outbound digital content strategies, optimize LinkedIn, Google Ads, and Meta Ads campaigns to fill paid-course enrollments and sales

Previously I planned, executed, and optimized programmatic media buying campaigns in the Open Market. I managed publisher performance, vendor negotiations, pixel-based conversion tracking, technical targeting issues, and client reporting.

I also created SEO-focused content and copywriting, use AI for task automation, and deliver training on programmatic media buying from foundational to advanced strategies.

Experience

Work history, roles, and key accomplishments

HL
Current

Content Marketing Junior Analyst

HR LATAM

Jan 2024 - Present (2 years 7 months)

Designed and executed end-to-end inbound and outbound digital content strategy, achieving a 16% increase in followers on key social media platforms. Optimized campaigns and analyzed metrics on LinkedIn, Google Ads, and Meta Ads, increasing webinar attendance by 87% and filling paid courses to capacity.

GG

Content Marketing Intern

Global Commerce Media GmbH

Mar 2022 - Jun 2022 (3 months)

Created strategic content and copywriting with a focus on SEO metrics and tools for Amazon Affiliate websites. Managed databases to prospect and contact future partners and influencers to strengthen alliances and expand digital reach.

Education

Degrees, certifications, and relevant coursework

Universidad Peruana de Ciencias Aplicadas logoUA

Universidad Peruana de Ciencias Aplicadas

Bachelor's Degree, Marketing

2014 - 2022

Bachelor's Degree in Marketing from Universidad Peruana de Ciencias Aplicadas, completed from 2014 to 2022.

Tech stack

Software and tools used professionally

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