Flavio Castillo
@flaviocastillo
I build data-driven digital marketing campaigns that grow audiences, attendance, and sales.
What I'm looking for
I design and execute inbound and outbound digital content strategies, optimize LinkedIn, Google Ads, and Meta Ads campaigns to fill paid-course enrollments and sales
Previously I planned, executed, and optimized programmatic media buying campaigns in the Open Market. I managed publisher performance, vendor negotiations, pixel-based conversion tracking, technical targeting issues, and client reporting.
I also created SEO-focused content and copywriting, use AI for task automation, and deliver training on programmatic media buying from foundational to advanced strategies.
Experience
Work history, roles, and key accomplishments
Content Marketing Junior Analyst
HR LATAM
Jan 2024 - Present (2 years 7 months)
Designed and executed end-to-end inbound and outbound digital content strategy, achieving a 16% increase in followers on key social media platforms. Optimized campaigns and analyzed metrics on LinkedIn, Google Ads, and Meta Ads, increasing webinar attendance by 87% and filling paid courses to capacity.
Programmatic Specialist
RESET Media Agency
Aug 2022 - Sep 2023 (1 year 1 month)
Designed, executed, and optimized programmatic media buying campaigns in the Open Market, including technical issue resolution for accurate client targeting. Managed publisher performance, negotiated with vendors, generated client reports, and oversaw pixel management for conversion tracking.
Content Marketing Intern
Global Commerce Media GmbH
Mar 2022 - Jun 2022 (3 months)
Created strategic content and copywriting with a focus on SEO metrics and tools for Amazon Affiliate websites. Managed databases to prospect and contact future partners and influencers to strengthen alliances and expand digital reach.
Education
Degrees, certifications, and relevant coursework
Universidad Peruana de Ciencias Aplicadas
Bachelor's Degree, Marketing
2014 - 2022
Bachelor's Degree in Marketing from Universidad Peruana de Ciencias Aplicadas, completed from 2014 to 2022.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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