Olga Melnikova

I’m a results-driven marketing leader with 10+ years in B2B SaaS and digital content. I’ve doubled customer base in 12 months, scaled an audience from 0 to 500K subscribers, and maintained sub-5% churn—while staying hands-on across paid channels, content, and positioning.

As Sales & Marketing Project Lead at Knopka, I managed a $10K/month marketing budget and optimized CPL and lead acquisition across paid and organic channels. I built lead generation strategy end-to-end, developed product positioning and go-to-market messaging, and analyzed campaign performance and user behavior to iterate quickly—resulting in “→ ×2 customers YoY” while maintaining a 5% churn rate.

In parallel, I’ve driven consistent audience growth for my personal brand (Lana Anti-Age), scaling social media from 0 to 500K subscribers. My approach is end-to-end: I owned content strategy, production pipeline, campaign launches, and performance analytics, achieving individual videos reaching 100K–1M views.

Earlier, I combined growth execution with commercial and operational ownership—supporting B2B relationships, demos, and deal negotiations as a Sales Specialist, and leading an assistant team with operations and client communication as an Operations & Customer Experience Specialist. I also produced high-retention short-form content for The Trading Pit, doubling subscriber count in 7 months by optimizing hooks, pacing, and structure for platform trends.