At Bain & Company, I led the global campaign for the 2024 M&A Report, increasing report page views by 12% year on year and social engagement by 15%, while securing coverage in Bloomberg, WSJ and NYT.
I also delivered Bain’s first always-on integrated paid-media campaign for the digital practice’s Vector brand. It engaged 400+ priority companies and increased targeted website traffic by 35%.
At Finastra, I managed marketing for Filogix, a mortgage technology platform. Co-branded and upsell campaigns generated 500+ product upgrades and new sign-ups, supported by product-marketing assets and improvements to the digital experience.
Today, I support AI evaluation projects by reviewing AI-generated business and marketing content for factual accuracy, reasoning quality, instruction following and clarity. My earlier work includes global webinar and email campaigns at Finastra, advertising campaign delivery at CNN International, and digital marketing support at PayPal.
