Olga Lytovchenko

OL

Looking for a job

Olga Lytovchenko

@olgalytovchenko

Paid media consultant at Smart Business Intelligence who launched 25 Google Ads campaigns to positive ROI within two months.

At Smart Business Intelligence, I own paid search, email, CRO and analytics for two online businesses. I launched 25 Google Ads Search campaigns with a €20–30k monthly budget and reached positive ROI within two months.

I set up offline conversion tracking for sales closed in WhatsApp and moved bidding to real sales. I also test ads and landing pages, and coach a PPC specialist.

At Cool.Club, I doubled sales with the same traffic by adding a personalised chatbot to sample pages and refining it through Optimizely tests. I also launched the EduTop.club affiliate programme and managed around 20 active partners.

Earlier, I worked as a Web Analyst at IT Solution Expert and Rich Media Systems, building tracking and dashboards, running A/B tests and supporting Google Ads. I hold Google Ads Search and Google Analytics (GA4) certifications.

Experience

Work history, roles, and key accomplishments

SI

Current

Founder & Lead Paid Media Consultant

Current

Smart Business Intelligence

Sep 2023 - Present (3 years 2 months)

Owns paid search, email, CRO and analytics end to end for two e-commerce and online-services businesses. Manages Google Ads for two international clients, reaching positive ROI within two months.

Google Ads Google Analytics CRO A B Testing Budget Forecasting Conversion Tracking Team Leadership

CO

Product Owner

Cool.Club

Aug 2020 - Sep 2023 (3 years 1 month)

Owned product and conversion optimization for an international B2C marketplace, doubling sales with the same traffic through personalized chatbot and A/B testing. Launched and managed an affiliate program and led a Scrum team.

Product Management A B Testing Optimizely CRM Scrum Cohort Analysis Affiliate Marketing AI Automation

IE

Web Analyst

IT Solution Expert

Apr 2017 - Aug 2020 (3 years 4 months)

Built tracking, KPI frameworks, and dashboards from scratch using GA, GTM, and custom JavaScript. Ran dozens of A/B tests and analyzed Facebook Ads performance.

Google Analytics Google Tag Manager JavaScript A B Testing Optimizely Facebook Ads Dashboarding

RS

Web Analyst

Rich Media Systems

Sep 2014 - Apr 2017 (2 years 7 months)

Supported Google Ads with performance analysis and conversion tagging, A/B-tested landing pages, and built alerts for a high-traffic website.

Google Ads Conversion Tracking A B Testing Landing Page Optimization Alerting

CT

Deputy Director of Finance

Centre of Satellite Technologies

Jan 2012 - Dec 2014 (2 years 11 months)

Promoted from Finance Economist; handled budgeting, profitability analysis, pricing strategy, and commercial terms for retail partners.

Budgeting Profitability Analysis Pricing Strategy Commercial Negotiation

IU

Research Assistant

Institute of Applied Mathematics and Mechanics, NAS of Ukrai

Jan 2009 - Dec 2012 (3 years 11 months)

Conducted research in applied mathematics and mechanics, contributing to academic projects.

Research Mathematics Mechanics

Education

Degrees, certifications, and relevant coursework

GO

Google

Google Ads Search Certification, Google Ads

Google Ads Search Certification from Google, obtained in 2026.

GO

Google

Google Analytics (GA4) Certification, Google Analytics

Google Analytics (GA4) Certification from Google, obtained in 2026.

IU

Institute of Applied Mathematics and Mechanics, NAS of Ukraine

Postgraduate Studies, Theory of Control Systems

2006 - 2009

Postgraduate studies in Theory of Control Systems at the Institute of Applied Mathematics and Mechanics, NAS of Ukraine, from 2006 to 2009.

DU

Donetsk National University

Master's Degree, Mathematics

2001 - 2006

Master's Degree in Mathematics from Donetsk National University, completed in 2006.

SA

Scrum Alliance

Certified Scrum Product Owner (CSPO), Scrum

Certified Scrum Product Owner (CSPO) from Scrum Alliance.

CE

Cambridge English

Cambridge English Certificate (B2), English

Grade: B2

Cambridge English Certificate at B2 level.

Tech stack

Software and tools used professionally

Google Tag Manager

Tableau

Mailchimp

Google Search Console

Figma

Jira

JavaScript

Gemini

WordPress

Ahrefs

SEMrush

Google Sheets

Miro

Google Ads

ChatGPT

Looker Studio

Claude

Availability

Looking for a job

Location

United Kingdom

Authorized to work in

Salary expectations

40k+ GBP

Social media

Job categories

Paid Media Specialist Traffic Team Lead Paid Media Consultant

Skills

Paid Search Google Ads Paid Media Strategy Conversion Rate Optimization A B Testing Multivariate Testing Bidding Strategies Target CPA ROAS Smart Bidding Budget Forecasting Pacing Conversion Tracking Attribution

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