Ileriayo Adedeji

I’m a Growth Marketing Specialist with 3+ years of experience driving SEO, content, and lifecycle marketing across early-stage eCommerce, SaaS, and tech brands. My focus is building integrated growth systems that align organic visibility, content strategy, and lifecycle marketing to improve both traffic quality and conversion outcomes.

In recent work, I increased organic search visibility by restructuring SEO architecture and refining keyword targeting—delivering 3.9K impressions and 91 clicks from a previously low-visibility baseline. I use SEO as a system, not just optimization, to create compounding improvements.

I’ve also strengthened lifecycle and email performance through segmentation and automation in Mailchimp, achieving 46.1% open rate and 6.8% CTR. That translated into higher engagement and reactivation, with clear, measurable outcomes tied to retention flow execution.

Beyond channels, I analyze funnel behavior to remove friction. I identified major ecommerce funnel inefficiencies (80% product-page drop-off and 50% checkout abandonment) and shifted priorities toward conversion optimization, while using GA4 and Google Search Console to improve acquisition decisions and performance reporting.