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Oluwaseyi Onibudo

@oluwaseyionibudo

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Performance Marketing & Growth Expert with 7 years of expertise.

Nigeria

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic growth, with opportunities for professional development.

I am a Performance Marketing & Growth Specialist with 7 years of experience in digital advertising and growth strategy. My expertise lies in scaling user acquisition, optimizing campaigns, and delivering measurable results through platforms like Meta Ads Manager, Google Ads, and GA4. I have a proven track record of driving significant increases in user engagement and retention, as evidenced by my recent role at Branch International, where I spearheaded marketing strategies that resulted in a 30% increase in daily applications.

Throughout my career, I have successfully managed substantial marketing budgets, including campaigns worth up to $40,000, and have consistently achieved or exceeded acquisition targets. My strategic approach combines analytics, creative collaboration, and budget management to ensure that marketing efforts align with business goals. I have also been recognized with multiple brand awards for my innovative campaigns and partnerships.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing & Growth Lead

Current

Branch International

Mar 2023 - Present (2 years 2 months)

Spearheaded performance marketing strategies across Google Ads, Facebook, and InMobi, driving a 30% increase in daily applications. Developed and executed influencer and multi-platform brand campaigns, significantly boosting visibility and user retention.

Google Ads Campaign Optimization User Retention Influencer Marketing Budget Management Performance Marketing

Head of Growth Marketing

i-Fitness Gym

Jul 2022 - Mar 2023 (8 months)

Launched 2 new branches with a marketing budget of $40,000, meeting member acquisition targets. Led offline activations and digital campaigns for corporate and retail acquisition, developing loyalty programs that boosted member retention.

Marketing Strategy Budget Management Loyalty Programs Campaigns Performance Marketing User Retention

Digital Marketing Manager

i-Fitness Gym

Mar 2022 - Jul 2022 (4 months)

Achieved 106% lead generation against a 3-month target within the first month through strategic ad campaigns. Managed multi-channel digital strategies for acquisition, retention, and engagement.

Lead Generation Digital Strategy Campaign Management User Engagement Performance Marketing Analytics

Head of Digital Marketing

Blacklist

Jun 2021 - Mar 2022 (9 months)

Designed B2B marketing strategies, acquiring 100+ fintech companies within 6 months. Organized and hosted Lending 2.0, a fintech industry event with 300+ attendees.

B2B Marketing Event Management Fintech User Acquisition Strategy Development Digital Marketing Campaign Management

Digital Marketing Executive

Aladdin Digital Bank

Nov 2020 - Jun 2021 (7 months)

Grew user base from 0 to 20,000 users within the first 3 months with a CAC of $0.28 per user. Led SEO-focused practices, significantly improving Google search visibility and executing successful PPC campaigns.