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Ayomikun Akinlosose

@ayomikunakinlosose

Growth and lifecycle marketer at Kuda who drove 2M+ app installs and improved activation through customer journeys and campaign testing.

Nigeria

Message

What I'm looking for

I’m looking for roles that allow me to create, conceptualise and innovate to deliver results. Roles which may involve managing multiple stakeholders or building deep relationships with key accounts.

At KUDA, I drove over 2M+ installs for the mobile banking app and reduced CPA across Meta, Google Ads and Snapchat through performance optimisation and creative testing. I lead full-funnel campaigns and lifecycle marketing across acquisition, activation, engagement and reactivation.

I built the first 30 days of a new-user activation journey across email, push and in-app messaging, improving customer activation by 3%. Lifecycle experiments increased first-transaction completion by 4% among Tier 1 and Tier 3 customers, while email A/B tests increased BVN entry by 5% within seven days.

I also built and operate THE ROSTER, a creator-focused marketing business connecting brands with creators for UGC and creator-led campaigns. Previously, at BACKDROP, I managed marketing campaigns and acquisition strategy that generated 50,000+ app downloads across key international markets.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth Marketing Specialist

Current

Kuda

Jul 2023 - Present (3 years 3 months)

Drove over 2M+ installs for the Kuda mobile banking app across multiple acquisition channels. Reduced CPA across Meta, Google Ads and Snapchat by 22%, 50% and 14.5% respectively through performance optimisation and creative testing.

Head of Marketing

Backdrop

Mar 2022 - Apr 2023 (1 year 1 month)

Managed multi-channel campaigns from creative ideation and campaign development through optimisation and post-campaign reporting. Led influencer partnerships across London, Los Angeles, New York, Amsterdam and Berlin, managing tracking of downloads, impressions, link clicks and re-attributions through AppsFlyer OneLink.

Multichannel Campaign Management Influencer Partnerships OneLink.To Mailchimp E Ngage User Research GTM Strategy Product Launch Meta Ads Google Ads Apple Search Ads Audience Segmentation Lookalikes Exclusions Ambassador Program Budget Management Reporting Stakeholder Management

Digital Marketing Manager

TBWA Concept

Sep 2021 - Feb 2022 (5 months)

Developed cross-channel marketing strategies across paid and owned channels. Collaborated with brand teams to activate campaigns, local events and collaborations, and built automated lifecycle marketing strategies.

Cross Channel Marketing Paid Media Owned Paid Earned Channels Marketing Activations Lifecycle Marketing Competitive Analysis Audience Research Persona Development Reporting Dashboards Influencer Strategies Creative asset production

Digital Marketing Strategist / Manager

Markova

Sep 2019 - Jul 2021 (1 year 10 months)

Led digital marketing strategy for Dulux Nigeria, supporting brand positioning and the wider brand strategy. Managed the monthly brand calendar and developed campaigns around cultural moments, contributing to a 20%+ increase in engagement in 2020.

Digital Marketing Strategy Brand Positioning Campaign Management Audience Research Industry Research Cultural Marketing Website Redesign Creative Strategy Copywriting Content Strategy SEO Keyword Research Budget Management

Founder

The Roster

Built and operate a creator-focused marketing business connecting brands with creators to develop authentic UGC and creator-led campaigns. Developed the creator acquisition and onboarding process, including creator profiles, campaign workflows, briefing processes and community operations.

Creator Marketing UGC Campaign Management Business Development Customer Relationship Management Negotiation Operational Systems Notion Community Management Brand Partnerships Commercial Strategy

Education

Degrees, certifications, and relevant coursework

CXL Institute

Email Marketing, Marketing

2021 - 2021

Completed Email Marketing certification from CXL Institute in 2021.

HubSpot

Inbound Marketing, Marketing

2021 - 2021

Completed Inbound Marketing certification from HubSpot in 2021.

CXL Institute

User-Centric Marketing, Marketing

2021 - 2021

Completed User-Centric Marketing certification from CXL Institute in 2021.

University of New South Wales

Transmedia Storytelling, Media

2019 - 2019

Completed Transmedia Storytelling certification from the University of New South Wales in 2019.

University of Ibadan

Bachelor's Degree, Communication and Language Arts

2015 - 2019

Grade: First Class Honours

Activities and societies: Best Graduating Student, Communication and Language Arts, 2018/2019

Bachelor's Degree in Communication and Language Arts with First Class Honours. Best Graduating Student in Communication and Language Arts for the 2018/2019 session.