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Yolanda Phakela

@yolandaphakela

Message

Public Relations Manager with expertise in strategic communication and branding.

South Africa

Message

What I'm looking for

I seek a dynamic role that fosters creativity and strategic growth in communications.

I am a dedicated Public Relations Manager with extensive experience in strategic communication, brand management, and multimedia project management. Currently, I lead the public relations efforts at the South African Medical Research Council, where I ensure consistent messaging and enhance the organization's visibility through effective media relations and community engagement.

Throughout my career, I have successfully developed and implemented marketing strategies, managed social media content, and initiated community outreach programs. My academic background in Public Relations Management and Strategic Communication complements my practical experience, allowing me to translate complex research into accessible content for diverse audiences. I am passionate about making science communication understandable and relevant to all South Africans.

Experience

Work history, roles, and key accomplishments

Current

Public Relations Manager

Current

South African Medical Research Council

Feb 2023 - Present (2 years 3 months)

As Public Relations Manager, I ensure consistent communication that conveys the professional image of SAMRC. I manage media relations, develop multimedia projects, and create engaging social media content to enhance the organization's visibility and brand positioning.

Public Relations Media Relations Social Media Management Content Development Stakeholder Engagement Communication Strategy Communications Management

Marketing Manager

University of Johannesburg

Feb 2019 - Jan 2023 (3 years 11 months)

In my role as Marketing Manager, I established marketing goals and managed promotional events. I developed marketing strategies and communications programs to enhance the Faculty of Humanities' visibility and engagement with prospective students.

Marketing Strategy Event Management Budget Management Stakeholder Engagement Social Media Management Brand Management Communication Content Development

Senior Coordinator: Marketing & Corporate Communications

Boland College

Dec 2014 - Jan 2019 (4 years 1 month)

As Senior Coordinator, I developed student recruitment plans and managed community activations. I was responsible for campus communications and public relations, ensuring consistent messaging and building relationships with media outlets.

Recruitment Community Engagement Public Relations Content Creation Media Relations Communication Strategy Event Planning

Customer Service Agent

BIDAIR

Mar 2013 - Mar 2014 (1 year)

As a Customer Service Agent, I managed boarding and check-in processes at the airport. I ensured passenger satisfaction by providing timely assistance and managing baggage registration according to airline policies.

Customer Service Check In Processes Communication Skills Problem Solving Team Collaboration Time Management

Public Relations and Administration Manager

Ebenezer Maranatha Institute

Jan 2013 - May 2013 (4 months)

In this role, I supported the Principal with PR and administration, organized school events, and developed outreach programs. I also managed social media and created promotional materials for the school.