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@np04

Product marketing and GTM leader at StraViso who built its AI SaaS pipeline engine, generating $1.2M in influenced pipeline in under 100 days.

India

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At StraViso, I built the GTM function from zero for two enterprise AI SaaS products, shaping positioning, ICP, and demand generation. In under 100 days, 81 target accounts produced eight qualified meetings, five opportunities, and $1.2M in marketing-influenced pipeline.

At TRIO (TRIOSOFT), I owned product marketing for an enterprise MDM/UEM platform and led its US launch and feature launches. Qualified pipeline grew from $300K in Q2 to $3.6M in Q4, while the MQL-to-SQL conversion rate reached 48% and the opportunity win rate rose from 9% to 32%.

I’ve also led go-to-market work for contact-center AI and CX automation at C-ZENTRIX (TVT), and built agentic workflows using Make.com, n8n, and AI tools for account research, deal preparation, and competitive intelligence. Across my B2B SaaS work, I’ve combined hands-on product marketing and demand generation with team direction and revenue growth.

Experience

Work history, roles, and key accomplishments

Principal Product Marketing Manager, GTM

StraViso

Mar 2026 - Aug 2026 (5 months)

Sole marketing leader reporting to CEO and CRO, built the entire GTM function from zero for two enterprise AI SaaS products, including positioning, ICP, ABM, demand generation, sales enablement, and BDR activation. Achieved $1.2M marketing-influenced pipeline in under 100 days.

AI Product Marketing GTM Strategy Positioning ICP ABM Demand Generation Sales Enablement HubSpot Competitive Intelligence Win Loss Analysis

Product Marketing Manager

Trio (Triosoft)

Apr 2025 - Jan 2026 (9 months)

Full PMM ownership for an MDM/UEM SaaS platform, including positioning, messaging, ICP, competitive intelligence, and demand generation. Led US market launch and feature launches, and scaled qualified pipeline 12x in three quarters.

Product Marketing UEM Positioning Messaging ICP Competitive Intelligence Demand Generation LinkedIn Ads Google Ads Sales Enablement HubSpot AEO GEO PLG Lifecycle Marketing

Product Marketing Manager

C-Zentrix (TVT)

Jun 2021 - Jan 2023 (1 year 7 months)

Led positioning, launch strategy, pricing, and commercialization for AI-powered contact center and CX automation products. Defined ICP and buyer personas, ran end-to-end GTM for three AI SaaS launches, and built sales enablement motion, improving SQL-to-win rate by 28 percentage points.

Product Marketing Contact Center AI CX Automation Positioning Launch Strategy Pricing ICP Personas Demand Generation Sales Enablement Competitive Battle Cards Win Loss Analysis

Independent Product Marketing & GTM Consultant

Self Employed

Jan 2020 - Dec 2021 (1 year 11 months)

Advised B2B SaaS companies on positioning, demand generation, and GTM execution during a career break.

Product Marketing GTM Strategy Positioning Demand Generation

Business Development Manager

Insisis Labs

May 2019 - Feb 2020 (9 months)

Owned full GTM strategy, positioning, and messaging for a cloud cost optimization SaaS. Ran multi-channel pipeline and generated $600K+ revenue personally.

GTM Strategy Positioning Messaging Email Marketing SEO LinkedIn Ads Google Ads Retargeting ABM Funnel Analysis

Marketing Manager

Leanpitch

May 2018 - Apr 2019 (11 months)

Owned positioning, ICP, personas, and battlecards for an EdTech SaaS. Built a multi-channel demand engine and generated INR 32L/month revenue personally.

Product Marketing Positioning ICP Personas Competitive Battle Cards SEO Paid Search LinkedIn Webinars Drip Gated Content EBR Expansion Messaging

Business Development Manager

42Gears Mobility Systems

Aug 2014 - Nov 2017 (3 years 3 months)

Led regional GTM for MDM/EMM platform across USA and Europe, including positioning, messaging, ICP, and buyer personas. Personally generated $3.2M revenue and built demand and automation engine.