Strategic alliances and partner GTM leader who turns hyperscaler relationships into field execution and pipeline. Built an alliances function from the ground up, ran co-sell with Microsoft that produced a $30M partner-influenced win and a $100M four-year pipeline, and grew the partner portfolio 72% across AWS, Azure, Google Cloud, and Intel. Former AWS industry marketing lead. Hands-on builder of seller enablement, joint solutions, and new routes to market for AI/ML and enterprise software.
Looking for a job
Nora Freedman Guzman
@noraguzman1
Alliances and partnerships builder at Extreme Networks who grew the partner portfolio by 72% and built a $100M pipeline.
United StatesExperience
Work history, roles, and key accomplishments
Vice President, Global Alliances and Ecosystem
Jan 2022 - Aug 2026 (4 years 7 months)
Built and ran the technology alliances function from the ground up, growing alliance partner portfolio by 72% over 4 years. Owned relationships with AWS, Microsoft/Azure, Google, and Intel, and led negotiations for an OEM agreement with Intel.
Vice President, Product Marketing & Information Development
Jan 2021 - Jan 2022 (1 year)
Led product marketing and technical writing for a $1B cloud-network solutions portfolio, driving launch strategy for flagship releases. Headed launch of the company's first AI/ML solution, a $10M product that accelerated annual recurring revenue growth by 12% YOY.
Rebuilt sales enablement for a $2B Business Prime portfolio, creating materials and messaging used by the sales team. Built the first end-to-end customer communication process spanning launch through renewal.
Global Healthcare & Life Sciences Industry Marketing Lead, AWS
Jul 2016 - Apr 2019 (2 years 9 months)
Drove partnership framework for brands like Philips and GE to establish credibility in healthcare, life sciences, and genomics. Enabled field sales growth of ~45% YOY for 3+ years and led HIMSS trade show plan that increased attendee scans by 72% YOY.
Group Marketing Manager, Channel Marketing – US Biosurgery
Jun 2015 - Jul 2016 (1 year 1 month)
Built go-to-market strategy for three biosurgical devices, generating $2M in incremental revenue. Retained ~$180M of contracted business and protected $5M in price erosion through strategic pricing initiatives.
Senior Marketing Manager – US Anesthesia
Mar 2014 - May 2015 (1 year 2 months)
Drove revenue growth of more than 35% for a $74M product, leading design through delivery of data-driven go-to-market strategy. Owned licensing relationship with outside manufacturer and developed contracting strategy to defend market share.
Senior Marketing Manager, Transderm – US Anesthesia
Mar 2014 - May 2015 (1 year 2 months)
Drove revenue growth of more than 35% for a $74M product, leading design through delivery of data-driven go-to-market strategy. Owned licensing relationship with outside manufacturer and developed contracting strategy to defend market share against generic entrant.
Marketing Manager, Marketing Development Program
Jul 2011 - Feb 2014 (2 years 7 months)
Completed rotational Marketing Development Program across Biosurgery and Renal franchises, including an international assignment in Singapore and a six-country strategic assessment identifying $173M in incremental revenue potential.
Education
Degrees, certifications, and relevant coursework
University of Michigan
Master of Business Administration, Marketing & General Management
Master of Business Administration with emphasis in Marketing and General Management.
McGill University
Bachelor of Arts with Honors, Political Science
Bachelor of Arts with Honors in Political Science.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
United StatesAuthorized to work in
Salary expectations
196k+ USD
Social media
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