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Gbemisola Anifowoshe

@gbemisolaanifowoshe

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I drive growth, acquisition, and go-to-market marketing across global markets.

United Arab Emirates

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What I'm looking for

I'm looking to lead growth, demand generation, GTM, and full-funnel marketing in a fast-paced, product-led environment where I can scale acquisition, partnerships, conversion, and revenue across markets.

I've led regional growth and go-to-market strategy at TikTok across SSA and MENA, driving user acquisition and engagement at scale. I delivered partner-led initiatives with telcos and OEMs, including co-branded campaigns, device pre-installs, and bundled offers.

At PWG Group, I built and scaled the marketing department from one to 12 team members across local and international markets. I owned end-to-end digital, brand, and demand marketing while implementing CRM and automation tools that improved conversion efficiency by 10%.

Through Nxtscaleup Agency, I lead growth and performance marketing for multiple clients, from GTM planning through campaign optimization. I advise on channel strategy, budgets, conversion, retention, and scalable ROI.

My experience spans in-house, agency, and freelance work across the UAE, UK, and India, combining hands-on execution with strategic leadership across full-funnel marketing.

Experience

Work history, roles, and key accomplishments

Current

Digital Strategy Manager- Growth & Product-Led Marketing

Current

Nxtscaleup Agency

Jul 2025 - Present (1 year 2 months)

Lead growth and performance marketing strategy for multiple clients, driving customer acquisition and engagement across digital channels. Own end-to-end campaign execution from GTM planning to optimization, and advise clients on channel strategy and budget allocation.

Growth Marketing Performance Marketing Go To Market Strategy Campaign Execution Channel Strategy ROI Optimization Retention Marketing