At Washta, I founded a UAE marketplace connecting drivers with stationed car-care providers. I built its two-sided app, provider and admin dashboards, and order lifecycle, while shaping the marketplace economics and go-to-market.
At Samsung Electronics, RHQ, I owned the B2B product roadmap across 12 MEA markets, delivering 320% YoY revenue growth and expanding the partner network by 40%. I also built consolidated BI dashboards to give country teams performance visibility and sharper forecasting.
Before that, I built Mindware Middle East’s B2B eCommerce platform and trade-credit feature, and launched iSTYLE Middle East’s D2C commerce across three markets. I bring experience in marketplace and eCommerce products, loyalty, payments, and AI-enabled prototyping.

