Skip to main content
MB
Looking for a job

Michael Braide

@michaelbraide

Growth & Monetization Strategy Group Manager at LinkedIn who enabled a 15% price increase through packaging strategy.

United States
Message

At LinkedIn, I own annual enterprise pricing strategy for LinkedIn Sales Solutions, its primary commercial growth lever. I use SQL-based analysis, competitive benchmarking, and Voice of Field research to shape pricing recommendations and present them to the Executive Leadership Team.

I led a 0-to-1 packaging initiative that enabled a 15% price increase by aligning SKU features with customer willingness to pay. I also identified and closed $30M+ in annual revenue leakage through analysis of discount and packaging structures.

Earlier, at Expedia Group, I led the strategy, go-to-market launch, and commercial partnership for a marketplace payment solution using airline loyalty points. At Deloitte Consulting, I developed growth and profitability strategies for clients including Diageo, Universal Music Group, and Ford Motor Co.

Experience

Work history, roles, and key accomplishments

LinkedIn logoLI
Current

Growth & Monetization Strategy, Group Manager

Oct 2021 - Present (5 years)

Strategy lead responsible for shaping pricing strategy, packaging, and commercial models to drive growth and customer value across LinkedIn Sales Solutions ($1.5B+ BU). Led initiatives that enabled a 15% price increase, identified and closed $30M+ in annual revenue leakage, and optimized pricing volume curves.

LinkedIn logoLI

Insights & Analytics, Program Manager

May 2019 - Sep 2021 (2 years 4 months)

Insights lead focused on optimizing customer value and driving revenue strategy within LinkedIn's large enterprise accounts. Developed a novel analytics tool that 10x customers' conversion rates and delivered financial and strategic insights for Quarterly Business Reviews and enterprise renewals.

SP

Transformation Manager

SIG plc

Feb 2018 - Jun 2018 (4 months)

Identified profit improvement opportunities and outlined initiatives that could increase profit (Net Income before Tax) by 1%.

Expedia Group logoEG

Business Improvement Manager

Jul 2016 - Dec 2017 (1 year 5 months)

Led the 0-to-1 strategy, go-to-market launch, and commercial partnership for a marketplace payment solution enabling airline loyalty points as a payment method. Piloted the initiative with United Airlines, unlocking a new revenue stream projected to generate 15% ($40M) in first-year partner revenue.

PC

Consultant

Proxima (part of Bain & Company)

Consultant role at Proxima, a part of Bain & Company.

Education

Degrees, certifications, and relevant coursework

The Ohio State University logoTU

The Ohio State University

Master of Science (MS), Chemical Engineering

Master of Science (MS) in Chemical Engineering from The Ohio State University.

Illinois Institute of Technology logoIT

Illinois Institute of Technology

Bachelor of Science (BS Honors), Chemical Engineering

Bachelor of Science (BS Honors) in Chemical Engineering from Illinois Institute of Technology.

Fisher College of Business, The Ohio State University logoFU

Fisher College of Business, The Ohio State University

Master of Business Administration (MBA), Business Administration

Master of Business Administration (MBA) from Fisher College of Business at The Ohio State University.

Tech stack

Software and tools used professionally

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan