At LinkedIn, I own annual enterprise pricing strategy for LinkedIn Sales Solutions, its primary commercial growth lever. I use SQL-based analysis, competitive benchmarking, and Voice of Field research to shape pricing recommendations and present them to the Executive Leadership Team.
I led a 0-to-1 packaging initiative that enabled a 15% price increase by aligning SKU features with customer willingness to pay. I also identified and closed $30M+ in annual revenue leakage through analysis of discount and packaging structures.
Earlier, at Expedia Group, I led the strategy, go-to-market launch, and commercial partnership for a marketplace payment solution using airline loyalty points. At Deloitte Consulting, I developed growth and profitability strategies for clients including Diageo, Universal Music Group, and Ford Motor Co.

