Niteash Powar

I am a results-driven Digital Marketing professional with a decade of experience specializing in email marketing, team leadership, and digital strategy. My expertise lies in optimizing campaigns through platforms like Salesforce ExactTarget and Mailchimp, as well as developing WordPress sites and enhancing content with Canva. I have a proven track record of managing teams, driving growth, and leveraging analytics for continuous improvement.

Throughout my career, I have successfully led email marketing campaigns that have significantly boosted engagement and conversions. My role as Lead Email Marketing Specialist involved managing a team of 10, ensuring that our campaigns met key performance indicators such as open rates and revenue growth. I am also skilled in executing A/B tests to optimize campaign performance and implementing targeted segmentation strategies for personalized outreach.

In addition to my marketing expertise, I possess a strong technical background with hands-on experience in PHP development, which allows me to integrate custom features into WordPress websites. I am passionate about staying up-to-date with the latest trends in digital marketing and web development, and I thrive in collaborative environments where I can contribute to cross-functional teams.