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Chandhini Karthikeyan

@chandhinikarthikeyan

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Email marketing specialist driving revenue with automation, segmentation, and deliverability optimization.

India

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What I'm looking for

I’m seeking to leverage my email marketing strategy and automation expertise for a dynamic, growth-oriented organization—building high-performing campaigns through testing, segmentation, and deliverability improvements.

I’m a results-driven Email Marketing Specialist with 6 years of experience in email automation, campaign management, and email marketing. I build and optimize customer journeys using Eloqua and Adobe Campaign, leveraging tools like Movable Ink and Qualifio to improve engagement and revenue growth.

I focus on what moves the metrics—A/B testing, segmentation, personalization, and deliverability optimization. I’ve created responsive and dynamic email templates (HTML/CSS) and used QA tools like Litmus and Email on Acid to ensure consistent performance across devices and clients.

In my roles at Cognizant, Infosys, and Verticurl Marketing Pvt Ltd, I’ve developed campaigns end-to-end, implemented interactive and behavior-driven content, and produced actionable email performance reporting (including QBR-style insights). I also troubleshoot Adobe Campaign incidents using ITSM/incident handling to keep delivery smooth and reliable.

Experience

Work history, roles, and key accomplishments

Current

Lead GenAI - Video Generation

Current

Indegene

Mar 2026 - Present (3 months)

Lead GenAI initiative managing a video generation team for a major pharmaceutical client, leveraging AI video tools to produce client-ready content. Oversee end-to-end video generation workflows using HeyGen, ElevenLabs, and Synthesia.

Generative AI Video Generation Team Leadership HeyGen ElevenLabs Synthesia Prompt Engineering AI Content Production Heygen

Senior Developer (Email)

Cognizant Technology Solutions

Jul 2025 - Feb 2026 (7 months)

Developed and managed email marketing campaigns for global clients using Adobe Campaign, improving engagement and conversion rates. Built responsive, dynamically personalized templates and used ITSM to resolve Adobe Campaign incidents, ensuring reliable campaign delivery.

Adobe Campaign Email Campaigns Personalization HTML CSS Segmentation

Process Specialist (Email)

Infosys

Jan 2023 - Jan 2025 (2 years)

Designed and executed Qualifio campaigns with interactive content and dynamic lead-generation forms to drive engagement. Implemented Movable Ink personalization, ran A/B tests, and produced performance reports to refine segmentation and improve conversion.

Movable Ink Interactive Email Content Marketing Automation A B Testing Customer Segmentation Personalization

Marketing Technology Specialist

Verticurl Marketing Pvt Ltd

Jan 2020 - Jan 2022 (2 years)

Managed end-to-end email deliverables, including segmentation, targeting, and deployment, for TH & MY markets. Created dynamic landing pages and forms to capture leads and generated insight reports to track email performance and campaign ROI.

Segmentation Targeting Deployment Landing Pages Marketing Analytics ROI Reporting Automation

Marketing Technology Associate

Verticurl Marketing Pvt Ltd

Jan 2016 - Jan 2019 (3 years)

Developed and optimized responsive email templates with cross-browser compatibility and managed campaign setup, segmentation, QA, and deployment using Eloqua. Improved engagement through behavioral segmentation and automation workflows and produced QBR reports to support data-driven marketing decisions.

Eloqua Browser compatibility Campaign Setup Segmentation Workflows