Gunjesh Pandey
@gunjeshpandey
Senior Email Marketing Lead with expertise in data-driven strategies.
What I'm looking for
I am a seasoned Senior Team Lead in Email Marketing with a proven track record of generating substantial revenue through targeted campaigns and data analytics. At OPK E services, I successfully generated over $200k in monthly revenue by optimizing segmentation and crafting personalized content that significantly enhanced customer engagement. My experience managing a subscriber database of over 5 million users has equipped me with the skills to design and implement comprehensive email marketing strategies that drive results.
Throughout my career, I have consistently focused on leveraging data to inform decision-making. By analyzing performance metrics and user data, I achieved a 25% increase in conversion rates and improved click-through rates by 15%. My leadership experience includes managing a team of email marketers, ensuring compliance with legal standards, and collaborating with sales and marketing teams to enhance the overall customer journey. I am passionate about utilizing marketing automation tools to streamline processes and drive lead generation.
Experience
Work history, roles, and key accomplishments
Senior Team Lead- Email Marketing
OPK E Services
Feb 2022 - Present (3 years 5 months)
Generated over $200k in monthly revenue through email marketing by executing targeted campaigns, optimizing segmentation, and crafting personalized content to enhance customer engagement and drive sales. Managed and maintained a substantial subscriber database of over 5 Million users.
Assistant Manager-Digital Marketing
CL Educate Ltd (Career Launcher)
Aug 2017 - Oct 2021 (4 years 2 months)
Led the implementation and optimization of a comprehensive marketing automation strategy, driving a 30% increase in lead generation and a 20% boost in email engagement rates. Executed email marketing campaigns using automation platforms such as SFMC, LeadSquared, and Netcore, managing layout, testing, and scheduling to drive new customer acquisition.
Center Head
CL Educate Ltd (Career Launcher)
Dec 2014 - Jan 2017 (2 years 1 month)
Developed and executed strategic sales plans, leading to a significant increase in revenue and market share. Managed and mentored a high-performing sales team, providing training, support, and performance feedback to achieve targets.
Education
Degrees, certifications, and relevant coursework
Birla Institute of Technology, Mesra (Noida campus)
MBA, Marketing
Grade: 79%
Completed a Master of Business Administration with a specialization in Marketing. Achieved a strong academic performance with a final grade of 79%.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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