Open to opportunities

Vedvrat Shikarpur

@vedvratshikarpur

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Senior Product Marketing Professional with expertise in SaaS strategies.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, where I can contribute to impactful marketing initiatives and drive brand growth.

I am a seasoned marketing expert with over 12 years of experience in B2B marketing, specializing in SaaS marketing, content strategy, and product marketing. My journey has equipped me with the skills to drive cross-functional alignment between sales, product, and marketing teams, ensuring the successful launch of impactful marketing campaigns tailored to brand positioning and target audiences.

Throughout my career, I have had the privilege of working with leading brands such as ClickUp and RazorPay, where I delivered high-performing content and strategic marketing initiatives. As a mentor and consultant, I guide aspiring marketers through practical applications of marketing concepts, focusing on campaign strategy and storytelling. My passion for creative writing and strategic communications has allowed me to contribute significantly to the growth of organizations and the success of their marketing endeavors.

Experience

Work history, roles, and key accomplishments

Current

Independent Consultant (Mentor)

Current

Udacity

Mar 2020 - Present (5 years 3 months)

As an alumnus of Udacity's Digital Marketing Nanodegree program, I guide learners to gain an in-depth understanding of how to implement marketing concepts in the real world with a focus on positioning, campaign strategy, and storytelling. I mentor students on digital marketing best practices.

Digital Marketing Campaign Strategy Storytelling Mentoring Positioning

Current

Content Writer & Strategist (Consultant)

Current

WittyPen Media Services

Sep 2019 - Present (5 years 9 months)

I deliver high-performing long-form content, including thought leadership blogs, whitepapers, and SEO articles, tailored to tech-savvy and business decision-maker audiences. I have partnered with leading brands like ClickUp, PineLabs, and RazorPay.

Content Writing SEO Thought Leadership Whitepapers Content Strategy

Assistant Marketing Manager

e-Zest Solutions

May 2020 - Present (5 years 1 month)

I designed and executed the full-funnel content strategy at the organization, producing high-impact assets including blogs, whitepapers, case studies, email campaigns, and social media content. I led product positioning and GTM content strategy for enterprise IT services across verticals like healthcare and BFSI.

Content Strategy Product Positioning Email Marketing Social Media Marketing Analyst Relations

Freelance Writer

Pepper Content

Jan 2020 - Present (5 years 5 months)

Recognized as a Top Content Creator by Pepper Content, featured on NASDAQ Times Square. I contributed to Pepper Content’s scale-up journey from early stage to global growth.

Content Creation Content Strategy Brand Marketing

Head of Marketing and Communications

HEXANIKA

Apr 2015 - Present (10 years 2 months)

I built and led the marketing team (4 members), owning strategy across content, digital, PR, and partnerships. I created product GTM campaigns, messaging frameworks, investor decks, marketing materials, and partner enablement materials.

Marketing Team Content Strategy Digital Marketing Public Relations Partnership Management

Senior Producer

Media Sphere Communications

Nov 2012 - Present (12 years 7 months)

I was the content lead for The Punekar, overseeing editorial, branded content, and growth. I grew the publication’s reach from 6K to 60K+ followers through SEO, storytelling, and city-focused journalism.

Brand Content SEO Storytelling Journalism

Education

Degrees, certifications, and relevant coursework

Dr. Kalmadi Shamrao Junior College

Higher Secondary School Certificate (HSC), Science Stream

Completed Higher Secondary School with a focus on the Science Stream. Gained foundational knowledge in various scientific disciplines.

Amity University

Bachelor of Arts, Journalism and Mass Communication

Grade: 8.10 CGPA

Studied Journalism and Mass Communication, gaining an in-depth understanding of media concepts and practices. Achieved a GPA of 8.10 CGPA.

Udacity

Digital Marketing Nanodegree, Digital Marketing

Completed the Digital Marketing Nanodegree program, focusing on advanced digital marketing strategies and implementation. Gained practical skills in campaign strategy and storytelling.