VSVaishak S
@vaishaks
Product marketer with deep customer empathy and SaaS expertise.
IndiaWhat I'm looking for
I'm a product marketer with over 7 years of experience in launching and growing SaaS products across diverse markets in India and the US. My journey has been defined by a deep understanding of customer needs and a commitment to building effective product marketing functions in high-growth B2B startups. I have successfully led go-to-market strategies, crafted compelling messaging, and developed enablement materials that drive sales and enhance customer engagement.
At Fireflies.ai, I spearheaded the go-to-market efforts for over 10 integrations, significantly contributing to sales revenue through strategic content and onboarding improvements. My previous role at Learnyst allowed me to reposition products effectively, resulting in a 20% increase in lead conversion rates and a remarkable 60% adoption boost for new features. My passion for education technology and AI drives my work, and I continuously seek innovative ways to connect products with their target audiences.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Fireflies.ai
Feb 2023 - Present (2 years 5 months)
Led GTM for over 10 integrations, developing messaging, FAQs, launch assets, and enablement decks. Drove 13% of sales revenue by creating assisted content, including competitor intelligence, demo decks, and objection handling sheets.
Product Marketing Manager
Learnyst
Apr 2019 - Jan 2023 (3 years 9 months)
Repositioned the product around “content security” following ICP research, which increased lead conversion rates by 20%. Launched the “Encrypted Courses” feature, boosting adoption by 60% and generating $15K in revenue in Q1.
Content, Event Marketing
Edubrisk
Dec 2018 - Apr 2019 (4 months)
Generated over 100 Marketing Qualified Leads (MQLs) within 60 days through educator workshops and community engagement. Created demo content and comprehensive marketing kits to support on-ground sales teams effectively.
Communication Coordinator
Hexaware
Dec 2016 - Nov 2018 (1 year 11 months)
Wrote executive newsletters for CXOs and VPs, and launched internal communications playbooks for HR and sales teams. Increased employee referrals by 35% through an incentive-driven campaign series.
Education
Degrees, certifications, and relevant coursework
ASIET, Kerala
B.Tech, Computer Science
Completed a Bachelor of Technology in Computer Science. The curriculum covered fundamental concepts and practical applications in the field.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
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