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VS@vaishaks
Product marketer with deep customer empathy and SaaS expertise.
IndiaI'm a product marketer with over 7 years of experience in launching and growing SaaS products across diverse markets in India and the US. My journey has been defined by a deep understanding of customer needs and a commitment to building effective product marketing functions in high-growth B2B startups. I have successfully led go-to-market strategies, crafted compelling messaging, and developed enablement materials that drive sales and enhance customer engagement.
At Fireflies.ai, I spearheaded the go-to-market efforts for over 10 integrations, significantly contributing to sales revenue through strategic content and onboarding improvements. My previous role at Learnyst allowed me to reposition products effectively, resulting in a 20% increase in lead conversion rates and a remarkable 60% adoption boost for new features. My passion for education technology and AI drives my work, and I continuously seek innovative ways to connect products with their target audiences.
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Work history, roles, and key accomplishments
Fireflies.ai
Feb 2023 - Present (2 years 9 months)
Led GTM for over 10 integrations, developing messaging, FAQs, launch assets, and enablement decks. Drove 13% of sales revenue by creating assisted content, including competitor intelligence, demo decks, and objection handling sheets.
Learnyst
Apr 2019 - Jan 2023 (3 years 9 months)
Repositioned the product around “content security” following ICP research, which increased lead conversion rates by 20%. Launched the “Encrypted Courses” feature, boosting adoption by 60% and generating $15K in revenue in Q1.
Edubrisk
Dec 2018 - Apr 2019 (4 months)
Generated over 100 Marketing Qualified Leads (MQLs) within 60 days through educator workshops and community engagement. Created demo content and comprehensive marketing kits to support on-ground sales teams effectively.
Hexaware
Dec 2016 - Nov 2018 (1 year 11 months)
Wrote executive newsletters for CXOs and VPs, and launched internal communications playbooks for HR and sales teams. Increased employee referrals by 35% through an incentive-driven campaign series.
Degrees, certifications, and relevant coursework
B.Tech, Computer Science
Completed a Bachelor of Technology in Computer Science. The curriculum covered fundamental concepts and practical applications in the field.
Software and tools used professionally
IndiaYou can contact Vaishak and 90k+ other talented remote workers on Himalayas.
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