NBNiranjan Batas
@niranjanbatas
Ad Ops / Data Analytics Manager with 7+ years of experience.
IndiaWhat I'm looking for
I am an Ad Ops and Data Analytics Manager with over 7 years of experience in performance marketing and mobile advertising. My career has been marked by a proven expertise in campaign management, data analytics, and visualization. I thrive in cross-functional team environments, where I can leverage my skills in data-driven decision-making to lead high-performing teams. My self-motivated nature drives me to optimize processes and deliver results-oriented solutions.
In my most recent role as Director of Data at Clearpier Performance, I successfully led the deployment of a unified insights dashboard that centralized multiple data sources, resulting in a 30% boost in campaign management performance and a 40% increase in campaign scalability. My strategic approach to developing performance-based KPIs has significantly enhanced business decision-making. Previously, as a Senior Manager at Affle, I collaborated with various stakeholders to deploy a major dashboard that unified platform data, leading to a 20% increase in client acquisition. My ability to streamline processes and implement automation has consistently improved operational efficiency throughout my career.
Experience
Work history, roles, and key accomplishments
Director - Data
Clearpier Performance
Nov 2022 - May 2024 (1 year 6 months)
Led the deployment of a unified insights dashboard, enhancing campaign management performance by 30% and reducing man hours by 30%. Developed new KPIs to align internal metrics with campaign success and streamlined processes for operational efficiency.
Senior Manager
Affle
Apr 2019 - Nov 2021 (2 years 7 months)
Collaborated with cross-functional teams to deploy a major dashboard for campaign insights, increasing client acquisition by 20%. Developed a product for fraud checks and led a migration process that reduced costs significantly.
Manager
Affle
May 2018 - Apr 2019 (11 months)
Led Team Amazon to deliver performance campaigns, achieving a revenue increase of 213%. Initiated features development for third-party platforms and collaborated on automation solutions.
Assistant Manager
Affle
Apr 2017 - Mar 2019 (1 year 11 months)
Managed key accounts with a 150% growth rate quarter on quarter, achieving annual targets in three quarters. Conducted training sessions on Advanced Excel for team development.
Executive
Affle
May 2016 - Apr 2017 (11 months)
Increased revenue for a key account from $100K to $1.2M through data-driven strategies and process innovation.
Education
Degrees, certifications, and relevant coursework
AUAmity University
Master of Business Administration, Marketing and Sales
2014 - 2016
Grade: Gold Medalist
Completed an MBA with a major in Marketing and Sales, achieving the distinction of Gold Medalist.
KUKathmandu University
Bachelor of Business Administration, Marketing
2009 - 2013
Earned a BBA with a major in Marketing, focusing on various aspects of business management and marketing strategies.
Availability
Location
IndiaAuthorized to work in
Job categories
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