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@nildiazlloancy
Accomplished professional in token strategy and marketing.
I'm an accomplished professional with a proven track record in leading token strategy, operations, and marketing for Bit2Me, Europe's crypto platform leader with over 3 million users. My expertise lies in developing and executing product strategies, launching innovative token utilities, and driving user activation and growth. I spearheaded high-impact marketing campaigns and strategic partnerships, resulting in a 160% increase in B2M market value and over 25,000 new token holders.
At Bit2Me, I built and led a high-performing cross-functional team, managing areas such as strategy, marketing, data analysis, development, and operations. My strong financial acumen has enabled me to effectively manage budgeting and P&L performance, delivering multi-million dollar business plans post-Series A investment. I have represented Bit2Me at national and international events, fostering relationships with key external stakeholders to ensure compliance and market alignment.
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Work history, roles, and key accomplishments
Bit2Me
Jan 2023 - Present (2 years 10 months)
Leading the strategy, operations, and marketing for Bit2Me's native utility token, $B2M. Successfully launched 12 new token utilities, gained over 25,000 new token holders, and executed high-impact marketing campaigns resulting in a 160% market value increase.
Bit2Me
May 2022 - Jan 2023 (8 months)
Managed the user activation flow at Bit2Me, achieving a 100% increase in activation rates during a bear market, activating over 100,000 new users through a revamped onboarding process.
Bit2Me
Feb 2022 - May 2022 (3 months)
Defined over 10 business plans post-Series A investment, providing strategic advice to C-level executives and facilitating the launch of new products and services through market research analysis.
Hospital Clinic Barcelona
May 2021 - Feb 2022 (9 months)
Developed the hospital's app with over 10,000 users, launching new services and improving operational efficiency through LEAN methodologies and predictive analytics.
Deloitte
Jan 2020 - May 2021 (1 year 4 months)
Provided strategic business advice to clients, leading projects on business process reorganization and ERP system implementation, driving operational improvements across various industries.
FeedBackGround
Sep 2020 - Dec 2020 (3 months)
Managed SLAs and KPIs to ensure quality performance, leading initiatives to optimize processes and enhance service delivery for various clients.
World Mastery
May 2018 - Jul 2019 (1 year 2 months)
Collaborated with the CEO to define go-to-market strategies and assisted in marketing efforts, including CRM and lead generation, to enhance customer engagement.
Degrees, certifications, and relevant coursework
Bachelor of Business Administration, Business & Management
2016 - 2020
Grade: 3.3
Graduated with honours in Market Research and Analysis, recognized as Top 10 Academic Record of my class.
Bachelor of Business Administration, Business Administration
2018 - 2019
Participated in an exchange program, completing courses in Communication for Consultants, Business Applications of Blockchain, Consumer Behaviour, and Professional Selling and Sales Management.
Software and tools used professionally
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