Open to opportunities

Nil Diaz Lloancy

@nildiazlloancy

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Accomplished professional in token strategy and marketing.

Spain

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What I'm looking for

I'm seeking a dynamic role that fosters innovation and growth, with opportunities for leadership and strategic impact.

I'm an accomplished professional with a proven track record in leading token strategy, operations, and marketing for Bit2Me, Europe's crypto platform leader with over 3 million users. My expertise lies in developing and executing product strategies, launching innovative token utilities, and driving user activation and growth. I spearheaded high-impact marketing campaigns and strategic partnerships, resulting in a 160% increase in B2M market value and over 25,000 new token holders.

At Bit2Me, I built and led a high-performing cross-functional team, managing areas such as strategy, marketing, data analysis, development, and operations. My strong financial acumen has enabled me to effectively manage budgeting and P&L performance, delivering multi-million dollar business plans post-Series A investment. I have represented Bit2Me at national and international events, fostering relationships with key external stakeholders to ensure compliance and market alignment.

Experience

Work history, roles, and key accomplishments

Current

Head of B2M Token

Current

Bit2Me

Jan 2023 - Present (2 years 5 months)

Leading the strategy, operations, and marketing for Bit2Me's native utility token, $B2M. Successfully launched 12 new token utilities, gained over 25,000 new token holders, and executed high-impact marketing campaigns resulting in a 160% market value increase.

Token Strategy Marketing Campaigns Financial Management Product Management Strategic Partnerships Data Analysis Compliance UX Design

Head of User Activation

Bit2Me

May 2022 - Jan 2023 (8 months)

Managed the user activation flow at Bit2Me, achieving a 100% increase in activation rates during a bear market, activating over 100,000 new users through a revamped onboarding process.

Activation Data Analysis Marketing UX Design Compliance Onboarding Strategic Planning Customer Engagement

Strategy and M&A Associate

Bit2Me

Feb 2022 - May 2022 (3 months)

Defined over 10 business plans post-Series A investment, providing strategic advice to C-level executives and facilitating the launch of new products and services through market research analysis.

Business Planning Market Research Financial Analysis Project Management Product Launch Stakeholder Engagement

Strategy Product Manager

Hospital Clinic Barcelona

May 2021 - Feb 2022 (9 months)

Developed the hospital's app with over 10,000 users, launching new services and improving operational efficiency through LEAN methodologies and predictive analytics.

Product Development Business Analytics Patient Engagement Process Improvement

Strategy Consultant

FeedBackGround

Sep 2020 - Dec 2020 (3 months)

Managed SLAs and KPIs to ensure quality performance, leading initiatives to optimize processes and enhance service delivery for various clients.

SLA Management KPIs Process Optimization Client Communication Performance Optimization Consulting Stakeholder Engagement Operational Excellence

Strategy & Operations Analyst

Deloitte

Jan 2020 - May 2021 (1 year 4 months)

Provided strategic business advice to clients, leading projects on business process reorganization and ERP system implementation, driving operational improvements across various industries.

Business Strategy ERP Implementation Process Improvement Client Management Financial Analysis

Strategy & Performance Marketing Specialist

World Mastery

May 2018 - Jul 2019 (1 year 2 months)

Collaborated with the CEO to define go-to-market strategies and assisted in marketing efforts, including CRM and lead generation, to enhance customer engagement.

Go To Market Strategy Marketing CRM Lead Generation Customer Engagement Digital Marketing Performance Analysis Business Development

Education

Degrees, certifications, and relevant coursework

Pompeu Fabra University

Bachelor of Business Administration, Business & Management

2016 - 2020

Grade: 3.3

Graduated with honours in Market Research and Analysis, recognized as Top 10 Academic Record of my class.

Boston College

Bachelor of Business Administration, Business Administration

2018 - 2019

Participated in an exchange program, completing courses in Communication for Consultants, Business Applications of Blockchain, Consumer Behaviour, and Professional Selling and Sales Management.