Nikita Bashurov
@nikitabashurov
Technical e-commerce and performance specialist building GA4/GTM tracking for multi-market growth.
PolandWhat I'm looking for
I’m a technical-oriented e-commerce and performance specialist focused on reliable tracking and analytics environments in technically complex ecosystems. I build scalable analytics foundations and troubleshooting workflows across GA4, GTM, Meta integrations, and consent-aware tracking to support performance marketing and decision-making.
In my current role as Head of Digital, I manage digital marketing, analytics infrastructure, and e-commerce operations across Polish and German markets—designing multi-market tracking architecture, conversion ecosystems, and Cloudflare-based logic prepared for future server-side expansion. Previously, I supported marketplace operations (Allegro), optimized e-commerce performance, and ran multilingual ad campaigns (Meta, Google Ads, TikTok, Pinterest), combining hands-on implementation with process optimization.
Experience
Work history, roles, and key accomplishments
Managing digital marketing, analytics infrastructure and e-commerce operations for Teddy Room across Polish and German markets.
Responsible for building and maintaining performance marketing, analytics and tracking systems in a multi-market e-commerce environment, including German market expansion and multilingual storefront operations.
A major part of the role focused on developing scalable ana
- Integration of Mailchimp with WordPress and WooCommerce environments
- Creation of automated email flows, re-engagement campaigns and A/B testing
- Product data management and Excel-based operational support
Managing advertising multilingual campaigns (Meta Ads, Google Ads, TikTok Ads, Pinterest Ads) — from concept to performance optimization on the Polish and German markets
Creating content for publication: designing graphics and editing video materials for social media campaigns
Collaborating with micro-influencers: selection, negotiation of cooperation terms, supervision of publications
Organizing
- Managed Allegro and e-commerce marketplace operations
- Coordinated product data management, migration and data conversion processes
- Worked with product structures and category organization across Allegro and e-commerce systems
- Supported operational automation and optimization processes
- Managed pricing, offers and marketplace visibility optimization
- Supported customer service and operati
Warehouse planning/coordination
Optimization of warehouse processes
Introduction and control of the goods storage system (Wapro Mag)
Invoicing / Handling returns and complaints
Road Freight Forwarder
Gronek
May 2018 - Jun 2019 (1 year 1 month)
Handled road freight forwarding operations across the EU area. Supported road transport logistics for freight movements.
Education
Degrees, certifications, and relevant coursework
Wrocławska Akademia Biznesu - Filia Akademii Techniczno-Artystycznej
Magister (Mgr), Strategiczne Zarządzanie Kapitałem Ludzkim
2017 - 2019
Wrocławska Akademia Biznesu
Magister (Mgr), Strategiczne Zarządzanie Kapitałem Ludzkim
2017 - 2019
Magister (Mgr) degree in Strategiczne Zarządzanie Kapitałem Ludzkim at Wrocławska Akademia Biznesu from 2017 to 2019.
Wrocławska Akademia Biznesu - Filia Akademii Techniczno-Artystycznej
Licentiate degree, Marketing
2014 - 2017
Wrocławska Akademia Biznesu
Licentiate degree, Marketing
2014 - 2017
Licentiate degree in Marketing at Wrocławska Akademia Biznesu from 2014 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
PolandAuthorized to work in
Job categories
Skills
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