Open to opportunities

Grzegorz Nowak

@grzegorznowak

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Growth-oriented digital marketing leader with 9 years of experience.

Poland

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What I'm looking for

I am looking for a role that fosters innovation, teamwork, and strategic growth in digital marketing.

I am a growth-oriented digital marketing leader with over 9 years of experience in digital strategy, performance marketing, and team leadership, particularly in the B2C e-commerce sector. My expertise lies in crafting and executing data-driven marketing strategies that drive sustainable growth. I have a proven track record of developing comprehensive marketing roadmaps and leading cross-functional teams to optimize performance across multiple channels.

Currently, I serve as the Head of Marketing at NAOKO, where I oversee the entire marketing and e-commerce function. My role involves developing and implementing data-driven marketing strategies, managing cross-channel performance campaigns, and optimizing advanced analytics infrastructure. I thrive on collaborating with product, design, and engineering teams to ensure a cohesive brand identity and continuous innovation throughout the customer journey.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

NAOKO

Jan 2023 - Present (2 years 9 months)

Led the entire marketing and e-commerce function, from strategy to execution and performance tracking. Developed and implemented comprehensive, data-driven marketing strategies to drive online sales growth and increase customer engagement. Managed cross-channel performance campaigns across Meta Ads, TikTok Ads, Pinterest Ads, Google Ads, and CRM/automation platforms.

Digital Marketing Strategy Performance Marketing Meta Ads Pinterest Ads Google Ads CRM Marketing Automation GTM Server Side BigQuery

Paid Social Manager

Zalando

Apr 2020 - Present (5 years 6 months)

Managed 7-figure monthly advertising budgets across multiple European markets, executing performance-driven strategies on Meta, TikTok, and Pinterest. Co-created and implemented Zalando Lounge's performance marketing roadmap, scaling customer acquisition and retention across app and web environments. Designed and optimized full-funnel paid social campaigns tailored to different customer lifecycle

Paid Social Performance Marketing Customer Acquisition Customer Retention Multivariate Testing

Marketing Manager – Poland

CMC Markets

Oct 2018 - Present (7 years)

Held full marketing ownership for the Polish market, delivering end-to-end 360° marketing strategies in a highly regulated and competitive industry. Developed and executed multi-channel marketing plans spanning paid social, PPC, display, content, CRM, events, and partnerships. Managed budgets, creative production, and media planning, aligning all activities with global brand guidelines and local m

Marketing Strategy Multi channel Marketing Paid Social PPC Display Advertising Content Marketing CRM Event Management Lead Generation

Campaign Manager

Business Factory / ROI Hunter

Nov 2017 - Present (7 years 11 months)

Delivered full-funnel performance marketing strategies for T-Mobile, focusing on Meta platforms to support customer acquisition and retention goals. Took ownership of end-to-end campaign development – from strategy and creative planning to execution, optimization, and reporting. Leveraged ROI Hunter’s proprietary tech to scale campaigns and drive measurable business impact.

Performance Marketing Customer Acquisition Customer Retention Campaign Management ROI Optimization

Social Media Expert

OrderboxMedia

Dec 2016 - Present (8 years 10 months)

Set and managed paid social performance marketing activities globally. Developed lead generation strategies for clients such as eToro and Plus500.

Paid Social Performance Marketing Lead Generation

Facebook Marketing Expert

Facebook/TP Portugal

Oct 2015 - Present (10 years)

Provided consultations, recommendations, and management in the field of Facebook and Instagram advertising platforms. Analyzed and improved existing campaigns, implemented Facebook tools, and set new strategies.

Facebook Advertising Campaign Analysis Campaign Optimization Facebook Tools Digital Strategy