At a performance marketing agency, I scaled Google Ads for an Australian retailer from 14.1x to 29.9x ROAS, generating A$477K in revenue on about A$16K spend. I also grew a UK DTC brand’s monthly spend 10x while ROAS rose from 1.22 to 2.64.
I launched a US toy brand on Meta from zero, raising ROAS from 1.02 to 2.43 and monthly sales from 4 to 29 while reducing cost per purchase by 63%. I built its tracking and funnel setup, and a landing-page audit lifted add-to-cart-to-checkout conversion from 39% to 73%.
I’ve also restructured a chaotic account for Modern Viking, then launched Shopping and the US market. By month two, Google ROAS was above 4.5x and Meta ROAS was above 3x.
My work spans Meta, Google, TikTok, and ChatGPT Ads, with a focus on full-funnel paid acquisition, creative testing, and ROAS optimization. I’m Google Ads Certified in AI-Powered Shopping Ads and a Meta Certified Digital Marketing Associate.
