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Maria Rajwa-Pęszor

@mariarajwa-pszor

Marketing performance specialist at 8a.pl, managing Meta Ads across 10 accounts and optimizing campaigns.

Poland
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At 8a.pl, I manage 10 Meta Ads accounts, planning, setting up, and optimizing Meta Ads and Criteo campaigns. I analyze results, optimize KPIs, and run A/B tests on ads and audience segments.

I also create organic content and manage the Facebook page, which has 150,000 followers. I collaborate with graphic designers and support product catalog management, audience research, and affiliate platform coordination.

At SALUS CONTROLS, I coordinated and implemented marketing strategy across 8 markets in the B2B HVAC industry, supporting approximately 40 clients from concept to implementation. I created catalogs and sales materials, coordinated social channels, and helped organize trade shows and international delegations.

Since 2018, I’ve provided freelance copywriting, including SEO copywriting, and translation services across industries including healthcare, apparel, food service, medical, nutrition, and film. I enjoy data-focused tasks that call for patience and precision, and I’ve also created social content and supported graphic design work using a range of software.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Katowice University of Economics logoKE

Katowice University of Economics

Master of Arts, Tourism Economics

2017 - 2019

Master of Arts in Tourism Economics from Katowice University of Economics from 2017 to 2019.

University of Physical Education in Katowice logoUK

University of Physical Education in Katowice

Bachelor of Arts, Physical Recreation with Psychosomatic Renewal

2014 - 2017

Bachelor of Arts in Physical Recreation with Psychosomatic Renewal from the University of Physical Education in Katowice from 2014 to 2017.

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