Piotr Różycki

Administrated MarTech stack, optimized data flows between MAP and other Marketing and Sales tools. Managed a team of 6 product owners and marketing automation experts, we worked closely with other product owners and devs to deliver best marketing solutions and data-driven campaigns.

I planned and orchestrated a Digital Transformation project that implemented a Marketing Automation Platform (Adobe Marketo). This initiative involved the seamless transition of all email marketing assets, onboarding over 250 users, and aligning requirements from more than 30 local marketing teams. Over the course of this two-year-long project, I collaborated with marketers, sales teams, product o

Created and administrated over 20 analytics BI dashboards in Tableau. Helped marketing and sales identify their KPIs and track their progress in automated reports. Delivered meaningful data-driven insights powered by A/B tests for emails, campaigns, websites. Collected and unified data from Google Analytics, LinkedIn, Facebook, Twitter, YouTube.

Delivered timely reports to Marketing teams from multiple sources. Helped marketing and sales identify their KPIs and track their progress. Supported setting up and tracking KPIs for digital marketing campaigns. Self-trained to be expert in data analytics, BI, and data visualization in Tableau. Established company's first social brand monitoring program.

Established and led a newly funded startup company, defining the scope of a product that collected engagement data through social media APIs. Covered various aspects of a fast-growing startup including project management, business development, recruiting, product management, marketing, and sales.

Worked with e-commerce SME businesses to analyze websites and platforms, and build customized growth marketing strategies. Increased clients' revenue by running successful SEO, SEM, and PPC campaigns.

Launched a SaaS product to the market, secured funding, and worked with manufacturing partners to deliver a custom firmware for monitoring cameras.

Supported e-commerce business from the CCTV industry, managed business website and online store, and ran PPC and SEM campaigns.