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Nikhil Choudhary

@nikhilchoudhary6

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Senior Product Analyst at DB Digital who improved feed click-through rate by 10% through personalization experiments.

India

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What I'm looking for

I’m interested in working with product and analytics teams focused on consumer growth, experimentation, and personalization.

At DB Digital, I evaluate feed-personalization signals and ranking changes through offline analysis and A/B tests; the experiments improved feed click-through rate by 10%. I also identified early gaming activation behaviors, informing experiments that increased weekly active users by 20% and repeat engagement by 10%.

At Groww, I analyzed investment funnels serving more than one million monthly users and helped reduce order failures by 15% while increasing first-order conversions by 10%. I’ve also built tools to make analysis more reusable, including a self-service experimentation platform supporting 50+ experiments and SQL-to-Sheets automation that cut tracker creation from hours to minutes.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Analyst

Current

DB Digital (Dainik Bhaskar Digital)

May 2023 - Present (3 years 6 months)

• Led feed-personalization experiments and evaluated content signals and embedding-based relevance scoring; validated ranking changes improved feed click-through rate by 10%.
• Used cohort and funnel analysis to identify early activation behaviors for gaming; resulting experiments increased weekly active users by 20% and repeat engagement by 10%.
• Benchmarked notification timing, frequency, and c

Business Analyst | SQL, A/B Testing, and Funnel Analysis Specialist

Groww

Nov 2022 - May 2023 (6 months)

Key accomplishments include:

* Diagnosed friction points in lumpsum and SIP funnels using SQL and Mixpanel for over 1 million monthly users; fixes resulted in a 15% reduction in order failures and a 10% increase in first-order conversions.

* Automated A/B test readouts and significance checks through Experiment 360 across three product teams; this initiative shortened turnaround times by 25% a

Product Analyst | Predictive Modeling, SQL Analysis & Customer Retention Strateg

magicpin

Feb 2022 - Nov 2022 (9 months)

Key accomplishments include:
* Developed predictive risk models that identified stock availability issues and pricing gaps; interventions led to a significant reduction in cancellations from 10% to just 4%, enhancing customer retention substantially.
* Scaled daily order volume from an average of 80 to over 200 through strategic recommendations based on cancellation history analysis; improved o

Consultant | Hive Pattern-Matching Workflows, Data Validation Techniques & Excel

EXL

Aug 2021 - Feb 2022 (6 months)

Key accomplishments include:
* Engineered Hive pattern-matching workflows and developed Excel macros to classify and validate over 5,000 global merchant transactions within a tight timeframe of three months.
* Resolved critical capture errors impacting the top 500 merchants, leading to enhanced transaction accuracy and reliability across multiple platforms.
* Collaborated with cross-functional

Business Analyst Intern

Edgenus Talent Incubation Pvt. Ltd

Jun 2021 - Jul 2021 (1 month)

• Analysing and Tracking the Key Performing Indexes for the business.
• Run regular social promotions and campaigns and track their success.
• Drive consistent, relevant traffic and leads from our social network presence.
• Exploring and Devising new strategies to engage new social networks to target the relevant customer segments and driving sales.

Data Analyst Intern

RECOOLS

May 2020 - Jul 2020 (2 months)

• Was responsible for the creation and modification of the database based on the CV's of different people looking for research internship opportunities in different domains.
• Developed strategies to boost growth, conduct market research, and identify new opportunities.