Deepa Anand Patil
@deepaanandpatil
I build product analytics, experiments, and data pipelines that grow digital payments and consumer platforms.
IndiaWhat I'm looking for
At Kotak811, I lead analytics for a 40M-user digital banking platform processing 121M+ monthly transactions. I own KPI strategy, experimentation, and product decision support across seven payment features while mentoring a two-member team.
I’ve helped scale UPI from 21M to 82M monthly transactions, improved M1 retention from 57.7% to 71.3%, and optimized rewards spend to save about Rs10L monthly. I also grew BillPay from launch to 2.46M monthly transactions and built an end-to-end bill-generation solution using Kafka, S3, APIs, and warehouse requirements.
Previously, I led Recharge & Utilities analytics at Paytm, where experiments improved electricity conversion by 2% and reduced drop-off by 7%, generating about 300K incremental monthly transactions. At ShareChat, I developed audio recommendation and search-ranking experiments, including a personalization model that achieved 34% end-to-end conversion overall and 52% for repeat users.
I’ve also owned subscriptions analytics at Rapido and built reproducible pharmaceutical research notebooks at Mu Sigma. I enjoy translating user behavior, experimentation, and data infrastructure into product decisions that improve retention, conversion, and revenue.
Experience
Work history, roles, and key accomplishments
Leads analytics for Kotak811 digital banking platform, owning KPI strategy, experimentation, and product decision support across payment features. Mentors a 2-member team and partners with Product, Growth, and Engineering on roadmap decisions.
Senior Manager - Senior Data/Product Analyst
Mar 2024 - Apr 2026 (2 years 1 month)
Designed and executed experiments including A/B, DiD, and holdout tests, driving significant improvements in CTR, transaction size, and feature adoption. Scaled multiple payment features and defined north-star metrics for payments ecosystem growth.
Led analytics for Recharge & Utilities, owning KPI definition, Looker dashboards, and experiment delivery across electricity, FASTag, DTH, and recharge categories. Managed 2 junior analysts.
Embedded analyst in the Audio team, owning KPI tracking via Redash, event instrumentation, and experiment delivery for audio discovery features. Designed and tested ranking algorithms and search improvements.
Data Analyst
Rapido Bike Taxi
Jul 2021 - Jul 2022 (1 year)
Sole analyst on the Subscriptions team, owning pass analytics, KPI dashboards in Metabase, and experiment design for pricing and acquisition initiatives. Built subscription pass end-to-end and improved pass purchase rate by 18%.
Trainee Decision Scientist
Mu Sigma Business Solutions
Nov 2019 - Jun 2021 (1 year 7 months)
Worked on Reproducible Research team and pharmaceutical client engagements, including burden of illness analysis. Built Python notebooks to replace R/SQL/SAS macros, reducing analyst run-time by ~60%.
Education
Degrees, certifications, and relevant coursework
M S Ramaiah Institute of Technology
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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