At AJIO, Reliance Retail, I helped set up and streamline the performance marketing function with JioAds and Osmos. I built workflows, measurement frameworks, and reporting structures now used across the organisation.
I own growth strategy and quarterly marketing roadmaps for 100+ premium and luxury brands. Integrated campaigns across paid, CRM, and onsite channels have delivered 5–21x ROAS across the portfolio.
At Atomberg Technologies, I was the first dedicated marketing hire and built the performance marketing, e-commerce growth, and GTM function from zero. I managed monthly performance marketing budgets of ₹2–5 Cr across Amazon and Flipkart, achieving 14–20x ROAS.
Earlier, I led the digital launch of Sesa Care’s Onion Hair Care, including its GTM strategy and 200+ influencer partnerships. My MBA in Marketing & Strategy from IIM Tiruchirappalli complements my B.Des in Fashion Communication from NIFT Bangalore.
