At Poppy Bank, I built the marketing function from the ground up, creating its brand identity, channel strategy, campaign infrastructure, and community partnerships as the regional bank expanded to 50+ California branches. I led go-to-market marketing for 10+ branch openings and managed compliant, member-facing campaigns across paid, organic, print, social, and sponsorship channels.
Previously at Prodege, I led brand, retention, lifecycle, and consumer engagement for Swagbucks, InboxDollars, MyPoints, and Upromise, helping scale revenue from $10M to $200M+. I built marketing teams and programs across email, mobile, onsite, social, content, research, segmentation, and gamification—including a leaderboard initiative that increased engagement 20% and revenue 18%.
