Nico Bakker

Fully responsible for commercial strategy and revenue development in the Benelux. Translating market insights into concrete business and growth plans, developing go-to-market strategies, analyzing KPIs and sell-through, advising retail partners, and developing POS and retail concepts.

Responsible for commercial performance of key accounts and retail partners. Set and achieved revenue and budget targets, developed assortment strategies aligned with market needs, identified growth opportunities, and improved market position.

Responsible for strategic key accounts and market development. Translated brand strategy into commercial execution at retail level, conducted data-driven analysis of market trends and competition, and initiated commercial improvement programs with clients.

Managed and expanded brand portfolio in Southern Netherlands and Belgium. Responsible for distribution and brand positioning.

Account Manager for the Netherlands at Mammut Sportsgroup Benelux BV.

Sales Assistant at Paping Buitensport.

Completed HBO CMV (Culture and Welfare) program at Windesheim Zwolle.

Completed sales training with Tom Richmond.

Completed EU Sales & Dealer Legislation training.